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LINE Ads Vs Other Social Media Platforms | Digital Marketing For Asia

The differences between advertising on LINE Japan and other social media platforms

1. Why LINE is the most popular social media app in Japan and how to use it for online ad campaigns
2. How to use LINE Ads for businesses targeting mobile users in Japan
3. Social media campaigns in Japan – Why LINE ads and not Facebook ads might be the correct digital strategy
4. Case study: How L’Occitane grew online sales during the pandemic with LINE Ads
5. Case study: DeNA Games offers practical tips for operating LINE ads
6. The Ultimate Guide to using LINE Japan for advertising your business
7. The differences between advertising on LINE Japan and other social media platforms
8. Case Study: How LINE Japan advertising increased Vitabrid Japan’s customer base
9. LINE Japan Ads: analysing CTRs, impressions, reach & other metrics
10. How to grow your Japanese audience through LINE Japan
11. How DMFA can help set up, launch and run your new LINE Japan Ads Account
12. Using LINE Japan to assist with Ecommerce Sales
13. ORBIS’ strategy that led to 33 million friends on LINE Japan
14. LINE Japan: using the platform for your digital ad campaigns
15. How to run ads on LINE: LINE ADs Starter Guide
16. LINE Ads for targeting mobile users in Japan
17. LINE Ads: How to prepare the perfect creative – basics of creative design | still images & video formats
18. LINE Ads: Tips on crafting a perfect creative
19. LINE Ads review process: the basics
20. How “Hada Nature” reached new audiences and doubled their CTR- LINE Case Study
21. Industries and services not eligible to advertise on LINE Ads platform

If you are considering online advertising in Japan, you may have come across LINE Japan and wondered how it compares to other social media platforms in Japan. LINE is Japan’s no.1 messaging app with 86 million MAU (monthly active users). You can reach 68% of the entire Japanese population. As the most popular social media app in Japan, it is the best digital platform for reaching Japanese mobile users. For those who are unfamiliar with the app and its advertising features, here is a list of the differences between LINE Ads and advertising services on other top social media platforms in Japan.

LINE Ads vs. YouTube Ads

YouTube is massively popular in Japan; however, users interact with the platform differently than with LINE (learn how Japanese internet users use the top social media platforms). Most notably, YouTube is the best channel for video content, and LINE Advertising is the most effective mobile app for promoting products and services. Video ads on LINE, however, have a very low CPM, making it a cost-effective way to get your brand in front of millions of Japanese mobile users. 

LINE Ads vs. Twitter Ads

Did you know that over 70% of Twitter users in Japan are anonymous users? In contrast, LINE users are only connected to friends they have added and have no need to create anonymous profiles. In addition, Japanese people on Twitter are mainly there for updates from accounts they follow and engage well with organic posts. On the other hand, users do not respond well to Twitter Ads, which tend to have low CTRs. LINE Ads, however, have several different formats and locations. The ads that appear unobtrusively, such as in Smart Channel and First View, do very well as brand awareness campaigns that get very high impressions. 

>Learn more about the features and different types of LINE Ads

LINE Ads vs. Instagram Ads

In general, Instagram Ads are quite similar to LINE Ads in appearance and targeting options. The two platforms are also great for fashion and cosmetics brands and retail goods. The main difference is that LINE Ads can appear anywhere within the LINE app and other apps in the LINE Ads Network. Advertisers cannot control where LINE Ads will appear within the LINE app, much like Instagram’s automated ad delivery via Facebook. 

LINE Ads vs. Facebook Ads

Facebook may be the most popular social media platform in other countries, but in Japan there are fewer users every year and most people use it for business networking. Therefore, Facebook Ads are best for B2B campaigns and LINE Ads for B2C. With Facebook Ads, you can choose between CPM (cost per thousand impressions) and CPC (cost per click) whereas LINE Ads are all CPC. 

>Learn how LINE Ads might work better for your B2C campaigns than Facebook Ads

For further reading on social media marketing in Japan, make sure to reference our social media UX/UI guide as well as distinct solutions for social media marketing in Japan

Ready to start advertising on LINE Japan? Our bilingual Japanese digital marketing experts can help you with account creation, ad creative, campaign strategy and account management. Be sure to contact us for your initial free consultation. 

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