Game Apps in Japan

In-depth report based on our research into the usage of game apps in Japan, the third-largest game market.

Learn about game app trends in Japan, and use those insights to create a marketing strategy for your digital products.

We cover users' preferences of:
- Frequency of play;
- Duration of play;
- Environment of play;
- Important factors when selecting games;
- Motives for downloading games;
- Genres.

PPC in Japan

Compilation of our knowledge of Japanese consumers, what we have learnt through running our customers’ campaigns and how businesses can apply this knowledge to enrich their digital marketing strategy in Japan.

Understanding the unique characteristics of Japan's largest online platforms is crucial when preparing a successful marketing strategy.

You will get in depth insights into:
- Search engines market share in Japan;
- An overview of the social media platform and users;
- Yahoo! JAPAN case study.

Cashless Payments in Japan

In this White Paper we focus on the Japanese cashless payments trend and discuss the COVID-19 impact on the acceleration of Japan’s unique contactless payment methods development.

Learn how to implement them into your marketing strategy and increase digital presence in Japan.

Learn about:
- Cashless trends in Japan;
- Most popular cashless payment methods;
- QR code payments;
- Future predictions for Japan’s cashless market.

LINE Case Studies

Learn what LINE is and how it can improve the way to advertise your business in the Japanese market.

This case study demonstrates how LINE Japan’s most widely used messenger application, has successfully implemented digital advertising across various business fields and industries:
- Ecommerce;
- Apps and Game;
- Human resources;
- Educational services;
- Finance.

Ecommerce in Japan

This white paper is a compilation of our knowledge of ecommerce in Japan, and how businesses can apply this knowledge to enrich their digital marketing strategy in Japan.

Learn about:
- Ecommerce trends in Japan;
- Top ecommerce marketplaces and platforms in Japan;
- Japanese fulfilment and shipping strategies;
- A checklist for retailers planning to sell products in Japan.

Social media in Japan

Social media landscape is quite different to other countries.

In this white paper we discuss the largest Japanese social media platforms, and how businesses can utilise them to raise brand awareness.

What you'll get:
- facts you should know about social media in Japan;
- An overview of the social media platform and users:
LINE, Youtube, Twitter, Instagram, Facebook, TikTok.