Game Apps in Japan

In-depth report based on our research into the usage of game apps in Japan, the third-largest game market.

Learn about game app trends in Japan, and use those insights to create a marketing strategy for your digital products.

We cover users’ preferences of:
– Frequency of play;
– Duration of play;
– Environment of play;
– Important factors when selecting games;
– Motives for downloading games;
– Genres.

Cashless Payments in Japan

In this White Paper we focus on the Japanese cashless payments trend and discuss the COVID-19 impact on the acceleration of Japan’s unique contactless payment methods development.

Learn how to implement them into your marketing strategy and increase digital presence in Japan.

Learn about:
– Cashless trends in Japan;
– Most popular cashless payment methods;
– QR code payments;
– Future predictions for Japan’s cashless market.

Ecommerce in Japan

This white paper is a compilation of our knowledge of ecommerce in Japan, and how businesses can apply this knowledge to enrich their digital marketing strategy in Japan.

Learn about:
– Ecommerce trends in Japan;
– Top ecommerce marketplaces and platforms in Japan;
– Japanese fulfilment and shipping strategies;
– A checklist for retailers planning to sell products in Japan.

Taiwanese Consumer Behaviour

Compiled by MicroAd Taiwan, this study focuses on the Taiwanese digital transformation of 2022.

Learn about:
– Impact of pandemic-forced lifestyle shift on the consumer behaviour in Taiwan;
– Increased number of LINE Official Accounts used for communication with consumers;
– An emergence of new trends and public interests: the rise of podcasts and auditory ads & a focus shift from travelling to decluttering;
– Gen Z: how to approach the new generation of consumers and the importance of the golden ‘5 seconds’ rule.