New: 2024 Japanese Consumer Behaviour | Whitepaper | download for FREE >>
Here we will share Yahoo! JAPAN’s recommended methods for improving your search advertising performance. You can find the original article in Japanese here.
Yahoo! JAPAN is Japan’s no.1 web portal with 79 billion page views a month1. Furthermore, it’s Japan’s second largest search engine with 18% market share. Although it is second to Google as a search engine, Yahoo! JAPAN has more monthly digital users than Google. To learn more about the platform and our service offering, visit our Yahoo! JAPAN service page and this blog article that compares Yahoo! JAPAN and Google.
STEP 1: Use all ad display options
STEP 2: Add a “description” to quick links
STEP3: 【】 Use lenticular brackets
How to calculate click-through rate (CTR), a key indicator of campaign performance for search advertising
Click Rate (CTR) = number of clicks divided by number of ad impressions x 100
Benefits:
All three ad display options must be configured
Each advertising option can be displayed simultaneously to maximise your company’s customer appeal. By increasing the visibility of your ads, they will be more visible to users thus increasing the click-through rate. Be sure to set up all the options!
Benefits:
Benefits:
We hope you found these three steps useful in optimising your Japanese PPC ads on Yahoo! JAPAN. In addition to this article, we have other Yahoo! JAPAN resources such as four tips for running successful video ads on Yahoo! JAPAN, four principles of search lift and how to effectively use video ads on Yahoo! JAPAN.
Our team of bilingual PPC experts are experienced in supporting hundreds of overseas businesses successfully advertise on Yahoo! JAPAN. Contact us for information on our free support to advertisers and agencies.