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What is Yahoo! JAPAN – everything you need to know
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Yahoo! JAPAN is more than just a search engine. It is a digital platform customised to the preferences of the Japanese users. People use it to perform online searches, but also check their mail, keep up with the news, shop online, or plan their journeys.
In this blog, we will cover everything you need to know about Japan’s largest digital platform.
Yahoo! JAPAN was created by SoftBank, and is strictly in Japanese, made for the Japanese audience. While both share the “Yahoo!” brand, Yahoo! JAPAN is a separate entity from the global Yahoo company.
It operates independently and offers services tailored to the Japanese market. This means the content, features, and user experience differ significantly from the global Yahoo website.
It has over 100 services and many mobile apps such as Yahoo News, Yahoo Shopping, Yahoo Weather, and Yahoo Navigation. In addition, Yahoo! JAPAN offers credit cards as well as Paypay, Japan’s No.1 cashless smartphone payment system.
With 79+ billion monthly page views, and evenly distributed demographic of users, Yahoo! JAPAN can reach up to 64% of PC, and 85% of smartphone users in Japan.
Since Yahoo! JAPAN is used by a wide demographic of users across multiple touchpoints, advertising on the platform is highly recommended for both B2B and B2C brands.
Yahoo JAPAN uses a single user ID across their services, so there is no need to log into multiple apps. With a single Yahoo JAPAN ID, we track user behaviour across our network of services.
This gives advertisers invaluable insights to create highly targeted, effective ad campaigns.
To learn more about targeting and ad formats, please read our blog here →
Download our free Yahoo! JAPAN Media Guide to learn more about advertising on Japan’s most prominent digital platform.
With diverse services and advertising opportunities, Yahoo! JAPAN is a powerful marketing tool.
We are part of LINE Yahoo global sales team, and provide our clients with FREE support on Japan’s largest platforms.
Whether you are interested in running text, banner or video ads, our team of PPC experts will be able to support you in both English and Japanese from the ad account creation to campaign launch.
Your dedicated bilingual account manager can provide benchmark reports and market insight while working with you to optimize campaigns on a regular basis.
If you need more information please don’t hesitate to get in touch with us here.
