Run PPC ads on Yahoo! JAPAN, Japan’s largest web portal

Did you know that Yahoo! JAPAN has 79 billion page views a month*? Reach a wide Japanese audience with PPC search and display ads on Japan’s largest web portal.

As part of the SoftBank family and a certified partner of Yahoo! JAPAN, DMFA provides complimentary free support to advertisers – both agencies and direct clients – on Yahoo! JAPAN. Whether you are interested in running text, banner or video ads, our team of PPC experts will be able to support you in both English and Japanese from the creation of campaigns to their execution. Your bilingual account manager can provide benchmark reports and market insight while working with you to optimise campaigns on a regular basis.

You can also hire us to manage your Yahoo! JAPAN ads on a day-to-day basis. In this case, your dedicated account manager will report the campaign performance and optimisation to your company’s marketing team.

Yahoo! JAPAN Users

The Japanese web portal has an evenly distributed demographic of users. More impressively, it has 64% reach of all PC users with no.1 PC penetration plus 87% reach of all smartphone users in Japan*.

PPC Ad Formats

‘Pay per click’ (PPC) service means that advertisers are only charged when users click on the ad. There are two types of pay-per-click ads on Yahoo! JAPAN.

^*Source: Yahoo! JAPAN Media Sheet (November 2020)