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Run PPC ads on Yahoo! JAPAN, Japan’s largest web portal

Did you know that Yahoo! JAPAN has 79 billion page views a month*? Reach a wide Japanese audience with PPC search and display ads on Japan’s largest web portal.

As part of the SoftBank family and a certified partner of Yahoo! JAPAN, DMFA provides complimentary free support to advertisers – both agencies and direct clients – on Yahoo! JAPAN. Whether you are interested in running text, banner or video ads, our team of PPC experts will be able to support you in both English and Japanese from the creation of campaigns to their execution. Your bilingual account manager can provide benchmark reports and market insight while working with you to optimise campaigns on a regular basis.

You can also hire us to manage your Yahoo! JAPAN ads on a day-to-day basis. In this case, your dedicated account manager will report the campaign performance and optimisation to your company’s marketing team.

Receive free support as a Yahoo! JAPAN advertiser

As official overseas representatives of Yahoo! JAPAN - and having the same parent company, SoftBank Corp. - we are able to provide complimentary basic support for all Yahoo! JAPAN advertisers. LIMITED SPECIAL OFFER - Yahoo! JAPAN will create a video ad for FREE. Contact us for further details.

Yahoo! JAPAN Users

The Japanese web portal has an evenly distributed demographic of users. More impressively, it has 64% reach of all PC users with no.1 PC penetration plus 87% reach of all smartphone users in Japan*.

PC users on Yahoo! JAPAN - Digital Marketing For Asia

64% reach of all PC users*

Smartphone Users on Yahoo! JAPAN - Digital Marketing For Asia

87% reach of all smartphone users*

PPC Ad Formats

‘Pay per click’ (PPC) service means that advertisers are only charged when users click on the ad. There are two types of pay-per-click ads on Yahoo! JAPAN.

Yahoo! JAPAN Search Ads (YSA)

Sponsored Search Ads (YSA)

Search ads appear in search engine results and are based on the keywords that people use to search on Yahoo! JAPAN and its partner sites.

Yahoo! JAPAN Display Ads (YDA)

Display Ads (YDA)

Display ads are static banner and video content displayed to users who are interested in your products or service by using various targeting functions.

*Source: Yahoo! JAPAN Media Sheet (November 2020)

Why choose DMFA?

  • We are the official overseas representatives of Yahoo! JAPAN
  • We have access to Yahoo! JAPAN data that no other agency has access to
  • Our bilingual Japanese account managers can support your agency or marketing team for FREE
  • We work with an extensive network of partner companies as a subsidiary of SoftBank Corp.
Yahoo! JAPAN

Ready to start advertising on Japan's top digital platform?

Get started today!

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