White Papers
Explore JAPAN
Japanese consumer behaviour
- An overview of the consumer profile including demographics, purchasing power and behaviour
- A list of growth markets
- Consumer trust in businesses and media
- DMFA case studies
Japanese PPC
- Search Engines Market Share in Japan
- An overview of the SNS platform and users in Japan
- Yahoo! JAPAN Case Study
Social Media in Japan
- Some facts you should know about social media in Japan
- An overview of the SNS platform and users
- Overview of each SNS in Japan: LINE, Youtube, Twitter, Instagram, Facebook, TikTok
Ecommerce in Japan
- Ecommerce Trends in Japan
- Top Ecommerce Marketplaces and Platforms in Japan
- Fulfillment and Shipping Logistics in Japan
- A Checklist for Retailers Planning to Sell Products in Japan
Cashless Payment in Japan
- Cashless Trends in Japan
- Most popular cashless payment method in Japan
- QR code payment method
- Future prognosis of Japan’s cashless market
Explore APAC
2022 Consumer Marketing Observation Report in Taiwan
- Impact of pandemic-forced lifestyle shift on the consumer behaviour in Taiwan;
- Increased number of LINE Official Accounts used for communication with consumers: an example of utilising LINE OA to achieve a 1.5 ROAS increase;
- An emergence of new trends and public interests: the rise of podcasts and auditory ads & a focus shift from travelling to decluttering;
- Gen Z: how to approach the new generation of consumers and the importance of the golden ‘5 seconds’ rule.
Case Studies
LINE Case Studies
- Ecommerce: a way to creatively showcase products with lower budget;
- Apps and Game: develop new entertainment culture through ever-evolving LINE platform;
- Human resources: use LINE’s service dedicated to online job applications and reach the widest demographic;
- Educational services: reach out to parents while promoting educational program materials for their children;
- Finance: how LINE’s cashless services can help attracting new customers.
Yahoo! JAPAN Ads Case Studies
Yahoo! JAPAN Search Ads Case Study: Global Fintech company
Yahoo! JAPAN Display Ads Case Study: B2B SaaS company
Yahoo! JAPAN Display Ads Case Study: global eyewear brand
LINE Ads Case Studies
LINE Ads Case Study: ORBIS
LINE Ads Case Study: Vitabrid Japan
LINE Ads Case Study: DeNA Games
