Thanks to technology, it is now possible to purchase products and services online. In fact, in Japan, the number of e-commerce sites and businesses is increasing each year. It is also predicted that more businesses will rely solely on online…
The fashion industry is known for its fierce competition and ever-changing trends. Just like with any other industry, apparel brands use web advertising to attract customers. The relatively easy set-up and lower costs make online advertising a great option. In…
Search Engines in Japan When we access the internet to solve a problem, more often than not we use a search engine to find the business that offers us a solution. Across the world there is one dominant business in…
If you are considering advertising online in Japan, Yahoo! JAPAN has probably come up in your research. One of Japan’s most popular sites, Yahoo! JAPAN is a ubiquitous part of Japanese society. The rise in gaming, both on PC and…
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends…
Since March 2021, Yahoo! JAPAN has completely switched over to the new auction-type display ads and are no longer offering YDN display ads. Unlike Yahoo! JAPAN search ads’ UX and UI, the new ad management portal for display ads has…
Here we will share Yahoo! JAPAN’s recommended methods for optimising your PPC campaign budget. You can find the original article in Japanese here. Yahoo! JAPAN is Japan’s no.1 web portal with 79 billion page views a month1. Furthermore, it’s Japan’s…
You may have found our beginner’s guide to the Japanese PPC market and are now ready to start advertising on Yahoo! JAPAN. It’s most likely a new platform for you so you may be worried about having to navigate through…
What we have learnt during the COVID-19 pandemic is that our online-based clients fared very well, especially those in the software industry. A client of ours managed to increase website visits using an advertising medium that is traditionally ignored by…
The Japanese market poses a great opportunity for many foreign companies wanting to grow their business overseas – especially those in the tech industry. In fact, the first trade agreement signed by the UK government post-Brexit was with Japan, which…
The auction-type display ads, which Yahoo! JAPAN began offering to all advertisers in July 2020, maximises ad performance through optimised ad delivery. This article introduces the features of the new auction-type Yahoo! JAPAN Display Advertising, which has increased the efficiency…
Here we will share Yahoo! JAPAN’s recommended methods for improving your search advertising performance. You can find the original article in Japanese here. Yahoo! JAPAN is Japan’s no.1 web portal with 79 billion page views a month1. Furthermore, it’s Japan’s…
The landscape of social channels: Google, Yahoo! JAPAN, LINE, Facebook and others Are you looking for guidance on online advertising campaigns specific to the Japanese market? For many western businesses, their main digital platforms most likely include Google and Facebook.…
We have previously introduced the importance of research and knowing your target audience before promoting your business in the Japanese market. Now you’re ready to build user personas for your online ad campaigns in Japan, but are you unsure of…
Video trends in Japan On Yahoo! JAPAN, video content is increasingly popular, and as shown in the figure below, the number of views, the number of unique browsers (UB), and the length of time spent watching video content is increasing…
Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google is the search engine king. While this may be true in the Western world, it’s not necessarily the case in…
Is it your first time running ads on Yahoo! JAPAN, Japan’s most popular portal website with 84 billion page views a month? Then do not fret, as we’re here to support you – for free. Although if we worked with…
As well as in many other countries, video ads are crucial for marketing in Japan. As you can imagine, our clients often ask us what kind of videos are more effective on Yahoo! JAPAN. Japan’s no.1 web platform has been…
Have you ever heard of search lift? Search lift is a metric that measures how many searches for your target keywords are increasing as a result of your advertising. Yahoo! JAPAN has been offering a search lift product since February…
Many people associate Yahoo! JAPAN with Yahoo Inc., however they are separate entities. Whereas Yahoo Inc. has been slowing in popularity in recent years, Yahoo! JAPAN is incredibly popular. In Japan, Google is the search engine King, but Yahoo! JAPAN…
Did you know that Japan is one of just a few countries in the world where Google does not have 90% of the search engine market share? If you’ve done some research already, you know that Yahoo! JAPAN is Japan’s…
The topic on everyone’s mind today is the coronavirus impact and how we can adapt to this new normal. As an online marketer running digital campaigns in the COVID-19 era we must regularly ask ourselves, what is working and what…
Are you new to the digital advertising scene in Japan? Thinking about promoting your business in the far east but don’t know where to begin? To help you get started, we’ve put together a quick guide to the Japanese PPC…
