For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million Japanese users1. There are several reasons behind its success, including its unique animated stickers. Unlike WhatsApp, its Western counterpart, LINE…
Social media usage across APAC Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…
If you are promoting your B2C business in Japan, or on the verge of doing so, then LINE Japan may be the best way for you to grow your audience there. There are many different ways that companies can use…
Are you interested in advertising your product or service on LINE Japan and are wondering what type of metrics are available for measuring results? We will help to break down the LINE Ads platform and how you can analyse your…
Wondering what more you can do for customer growth in Japan? If you haven’t tried LINE Japan advertising yet, Japanese and international brands have been using it to significantly grow their business. In this article, we will showcase how Vitabrid,…
If you are considering online advertising in Japan, you may have come across LINE Japan and wondered how it compares to other social media platforms in Japan. LINE is Japan’s no.1 messaging app with 86 million MAU (monthly active users).…
Do you have a business you would like to promote in Japan? If your goal is to effectively reach the Japanese audience, then advertising on LINE Japan may be the best solution for you. There are several ways foreign companies…
This is a translation of an article published on the LINE for Business website. The original Japanese article can be found here. The company behind many popular game titles such as "Gyakuten Othellonia" (逆転オセロニア) is DeNA (pronounced “dee-en-ei”), a Japanese…
Did you know that LINE, not Facebook, is Japan’s most popular social media channel? Although Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally, this does not apply to Japan. The most popular…