LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 90 million in Japan1. LINE Ads is a great way to target Japanese smartphone users. As a super app, LINE has some great features including…
SABON Japan Inc. SABON Japan (SABON) offers a variety of natural body and hair care products. It opened its LINE Official Account in 2019, and regards LINE as the cornerstone of its customer relationship management (CRM) strategy. It focuses on…
About LINE Ads LINE, Japan’s most popular messaging app, was founded in 2011 and now has over 90 million monthly active users in Japan. This equates to approximately 70% of the entire population. Globally, there are around 189 million users,…
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends…
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million Japanese users1. There are several reasons behind its success, including its unique animated stickers. Unlike WhatsApp, its Western counterpart, LINE…
The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication channels since 2013. *For previous coverage, click here (in Japanese). They currently have over 33 million friends on LINE. With…
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…
If you are promoting your B2C business in Japan, or on the verge of doing so, then LINE Japan may be the best way for you to grow your audience there. There are many different ways that companies can use…
Are you interested in advertising your product or service on LINE Japan and are wondering what type of metrics are available for measuring results? We will help to break down the LINE Ads platform and how you can analyse your…
Wondering what more you can do for customer growth in Japan? If you haven’t tried LINE Japan advertising yet, Japanese and international brands have been using it to significantly grow their business. In this article, we will showcase how Vitabrid,…
If you are considering online advertising in Japan, you may have come across LINE Japan and wondered how it compares to other social media platforms in Japan. LINE is Japan’s no.1 messaging app with 86 million MAU (monthly active users).…
Do you have a business you would like to promote in Japan? If your goal is to effectively reach the Japanese audience, then advertising on LINE Japan may be the best solution for you. There are several ways foreign companies…
The landscape of social channels: Google, Yahoo! JAPAN, LINE, Facebook and others Are you looking for guidance on online advertising campaigns specific to the Japanese market? For many western businesses, their main digital platforms most likely include Google and Facebook.…
UI/UX formats for the four biggest social media platforms in Japan Do you know exactly what type of content works well on which social media platform in Japan? For successful social media management, it is important to understand where to…
This is a translation of an article published on the LINE for Business website. The original Japanese article can be found here. The company behind many popular game titles such as "Gyakuten Othellonia" (逆転オセロニア) is DeNA (pronounced “dee-en-ei”), a Japanese…
L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The company has been developing its digital footprint and membership card services using their LINE Official Account. By differentiating between message…
Did you know that LINE, not Facebook, is Japan’s most popular social media channel? Although Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally, this does not apply to Japan. The most popular…
LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 84 million in Japan1. Having a mobile internet user penetration of 90%2, LINE Ads is a great way to target Japanese smartphone users. As a…
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 84 million Japanese users1. There are several reasons behind its success, including its unique animated stickers and other integrated services. Unlike WhatsApp,…