Waqoo Inc is a direct to consumer cosmetics company. Their main brand, Hada Nature, includes skincare, makeup, and haircare products. Waqoo started running LINE marketing campaigns for Hada Nature in September 2018, creating successful video advertisements. We spoke with Torayu…
SABON Japan Inc. SABON Japan (SABON) offers a variety of natural body and hair care products. It opened its LINE Official Account in 2019, and regards LINE as the cornerstone of its customer relationship management (CRM) strategy. It focuses on…
The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication channels since 2013. *For previous coverage, click here (in Japanese). They currently have over 33 million friends on LINE. With…
Wondering what more you can do for customer growth in Japan? If you haven’t tried LINE Japan advertising yet, Japanese and international brands have been using it to significantly grow their business. In this article, we will showcase how Vitabrid,…
What we have learnt during the COVID-19 pandemic is that our online-based clients fared very well, especially those in the software industry. A client of ours managed to increase website visits using an advertising medium that is traditionally ignored by…
The Japanese market poses a great opportunity for many foreign companies wanting to grow their business overseas – especially those in the tech industry. In fact, the first trade agreement signed by the UK government post-Brexit was with Japan, which…
This is a translation of an article published on the LINE for Business website. The original Japanese article can be found here. The company behind many popular game titles such as "Gyakuten Othellonia" (逆転オセロニア) is DeNA (pronounced “dee-en-ei”), a Japanese…
L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The company has been developing its digital footprint and membership card services using their LINE Official Account. By differentiating between message…
Many people associate Yahoo! JAPAN with Yahoo Inc., however they are separate entities. Whereas Yahoo Inc. has been slowing in popularity in recent years, Yahoo! JAPAN is incredibly popular. In Japan, Google is the search engine King, but Yahoo! JAPAN…
