The Ultimate Guide to using LINE Japan for advertising your business
Do you have a business you would like to promote in Japan? If your goal is to effectively reach the…
How to succeed with B2B marketing in Japan
If you are a B2B business looking to enter the Japanese market, there is so much more to do than…
Expert advice on how to tailor your digital marketing strategy for Japan
Most companies looking to market their product or service in Japan have seen success in another market first. If you…
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5 ways to promote your business in the Japanese market
Do you have a business you would like to start promoting in Japan? Whether your business is B2C, B2B or…
A guide to the most popular ecommerce marketplaces in Japan
Japan is the world’s fourth largest ecommerce market Did you know that Japan is the fourth largest ecommerce market in…
A checklist on how to enter the Japanese market successfully
Are you ready to enter the Japanese market? Historically, Japan has posed both exciting opportunities and challenges for foreign companies.…
Case study: DeNA Games offers practical tips for operating LINE ads
This is a translation of an article published on the LINE for Business website. The original Japanese article can be…
Case study: How L’Occitane grew online sales during the pandemic with LINE Ads
L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The…
Case Study: global eyewear brand increases conversions with Yahoo! JAPAN PPC Display Ads in Japan
Many people associate Yahoo! JAPAN with Yahoo Inc., however they are separate entities. Whereas Yahoo Inc. has been slowing in…
How to set your PPC advertising budget to maximise results
Here we will share Yahoo! JAPAN’s recommended methods for optimising your PPC campaign budget. You can find the original article…
A crash course in UI/UX of Yahoo! JAPAN PPC search ads
You may have found our beginner’s guide to the Japanese PPC market and are now ready to start advertising on…
Case study: B2B SaaS company boosts event registration with Yahoo! JAPAN Display Ads
What we have learnt during the COVID-19 pandemic is that our online-based clients fared very well, especially those in the…
The Ultimate Guide to using LINE Japan for advertising your business
Do you have a business you would like to promote in Japan? If your goal is to effectively reach the…
YouTube, Twitter, Instagram and Facebook – different ways the Japanese use these platforms
When creating your online marketing strategy for the Japanese market, it is important to know how people use different social…
Effective and distinctive solutions to digital marketing campaigns in Japan
The landscape of social channels: Google, Yahoo! JAPAN, LINE, Facebook and others Are you looking for guidance on online advertising…
How to set your PPC advertising budget to maximise results
Here we will share Yahoo! JAPAN’s recommended methods for optimising your PPC campaign budget. You can find the original article…
A crash course in UI/UX of Yahoo! JAPAN PPC search ads
You may have found our beginner’s guide to the Japanese PPC market and are now ready to start advertising on…
Case study: B2B SaaS company boosts event registration with Yahoo! JAPAN Display Ads
What we have learnt during the COVID-19 pandemic is that our online-based clients fared very well, especially those in the…
The Ultimate Guide to using LINE Japan for advertising your business
Do you have a business you would like to promote in Japan? If your goal is to effectively reach the…
UI/UX considerations for social media marketing in Japan
UI/UX formats for the three biggest social media platforms in Japan Do you know exactly what type of content works…
Case study: DeNA Games offers practical tips for operating LINE ads
This is a translation of an article published on the LINE for Business website. The original Japanese article can be…
How to begin stepping into the Japanese market amid the COVID-19 crisis
With the motto “overcoming challenges together”, Yahoo! JAPAN has been analysing their data to better understand the impact COVID-19 has…
Japanese digital marketing trends – what we forecast in 2021
Five 2021 trends you should know about digital marketing in Japan It’s an exciting time for digital transformation in Japan,…
Britain’s historic post-Brexit trade pact with Japan offers companies incentives to grow their market in Asia
The UK says its free trade agreement will boost digital and creative industries. Japan hopes it will bring more supplies…