Blog
Overview of the Japanese online advertising landscape
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has…
LINE Japan: using the platform for your digital ad campaigns
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million…
What to look out for when running digital advertising campaigns in APAC
Most companies looking to advertise their product or service across APAC have seen success in another market first. However, the…
Browse Blog Posts by Category
A guide on building a marketing calendar for the Japanese market (Part 2: Summer/Autumn)
All marketers should have a marketing calendar to help plan and execute content. Moreover, every market should have its own…
5 ways to promote your business in the Japanese market
Do you have a business you would like to start promoting in Japan? Whether your business is B2C, B2B or…
A guide to the most popular ecommerce marketplaces in Japan
Japan is the world’s fourth largest ecommerce market Did you know that Japan is the fourth largest ecommerce market in…
ORBIS’ strategy that led to 33 million friends on LINE Japan
The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication…
Case Study: How LINE Japan advertising increased Vitabrid Japan’s customer base
Wondering what more you can do for customer growth in Japan? If you haven’t tried LINE Japan advertising yet, Japanese…
Case study: B2B SaaS company boosts event registration with Yahoo! JAPAN Display Ads
What we have learnt during the COVID-19 pandemic is that our online-based clients fared very well, especially those in the…
Overview of the Japanese online advertising landscape
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has…
UX/UI guide to Yahoo! JAPAN’s new auction-type display ads
Since March 2021, Yahoo! JAPAN has completely switched over to the new auction-type display ads and are no longer offering…
How to set your PPC advertising budget to maximise results
Here we will share Yahoo! JAPAN’s recommended methods for optimising your PPC campaign budget. You can find the original article…
LINE Japan: using the platform for your digital ad campaigns
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million…
ORBIS’ strategy that led to 33 million friends on LINE Japan
The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication…
Using LINE Japan to assist with Ecommerce Sales
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in…
Overview of the Japanese online advertising landscape
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has…
UX/UI guide to Yahoo! JAPAN’s new auction-type display ads
Since March 2021, Yahoo! JAPAN has completely switched over to the new auction-type display ads and are no longer offering…
How to set your PPC advertising budget to maximise results
Here we will share Yahoo! JAPAN’s recommended methods for optimising your PPC campaign budget. You can find the original article…
Overview of the Japanese online advertising landscape
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has…
LINE Japan: using the platform for your digital ad campaigns
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million…
The Most Popular Social Media Platforms Across APAC
Social media usage across APAC Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes…
A Look at the B2C & B2B Ecommerce Landscape in Japan
Japan has the 4th largest ecommerce market in the world, behind China, the US, and the UK. It has continued…
Japanese Ecommerce: Payments, Tax, Insurance & Tariffs
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021,…
Japanese Ecommerce: Platforms, Fulfilment & Shipping
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021,…
How to begin stepping into the Japanese market amid the COVID-19 crisis
With the motto “overcoming challenges together”, Yahoo! JAPAN has been analysing their data to better understand the impact COVID-19 has…
Japanese digital marketing trends – what we forecast in 2021
Five 2021 trends you should know about digital marketing in Japan It’s an exciting time for digital transformation in Japan,…
Britain’s historic post-Brexit trade pact with Japan offers companies incentives to grow their market in Asia
The UK says its free trade agreement will boost digital and creative industries. Japan hopes it will bring more supplies…
White Papers
Download our white paper on Japanese consumer behaviour.
Download our white paper on Japanese PPC.
Download our white paper on Social Media in Japan.
Download our white paper on Ecommerce in Japan.