Effective and distinctive solutions to digital marketing campaigns in Japan
The landscape of social channels: Google, Yahoo! JAPAN, LINE, Facebook and others Are you looking for guidance on online advertising…
How to create personas for your online ad campaigns in Japan
We have previously introduced the importance of research and knowing your target audience before promoting your business in the Japanese…
How to choose the right agency to enter the Japanese market
Are you looking for an agency to help you launch your business in Japan? In the current economic climate across…
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How to create personas for your online ad campaigns in Japan
We have previously introduced the importance of research and knowing your target audience before promoting your business in the Japanese…
How to choose the right agency to enter the Japanese market
Are you looking for an agency to help you launch your business in Japan? In the current economic climate across…
UI/UX considerations for social media marketing in Japan
UI/UX formats for the three biggest social media platforms in Japan Do you know exactly what type of content works…
Case study: DeNA Games offers practical tips for operating LINE ads
This is a translation of an article published on the LINE for Business website. The original Japanese article can be…
Case study: How L’Occitane grew online sales during the pandemic with LINE Ads
L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The…
Case Study: global eyewear brand increases conversions with Yahoo! JAPAN PPC Display Ads in Japan
Many people associate Yahoo! JAPAN with Yahoo Inc., however they are separate entities. Whereas Yahoo Inc. has been slowing in…
Effective and distinctive solutions to digital marketing campaigns in Japan
The landscape of social channels: Google, Yahoo! JAPAN, LINE, Facebook and others Are you looking for guidance on online advertising…
How to choose the right agency to enter the Japanese market
Are you looking for an agency to help you launch your business in Japan? In the current economic climate across…
Why B2B companies venturing into the Japanese market should consider Yahoo! JAPAN over Google Ads
Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google…
UI/UX considerations for social media marketing in Japan
UI/UX formats for the three biggest social media platforms in Japan Do you know exactly what type of content works…
Social media campaigns in Japan – Why LINE ads and not Facebook ads might be the correct strategy
Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally. But does this popularity…
A complete guide to social media in Japan
How to effectively use video ads on Yahoo! JAPAN
Video trends in Japan On Yahoo! JAPAN, video content is increasingly popular, and as shown in the figure below, the…
Why B2B companies venturing into the Japanese market should consider Yahoo! JAPAN over Google Ads
Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google…
How to create a Yahoo! JAPAN PPC ads campaign strategy for the Japanese market
Is it your first time running ads on Yahoo! JAPAN, Japan’s most popular portal website with 84 billion page views…
Social media campaigns in Japan – Why LINE ads and not Facebook ads might be the correct strategy
Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally. But does this popularity…
How to use LINE Ads for businesses targeting mobile users in Japan
LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 84 million in Japan1. Having…
Why LINE is the most popular messenger app in Japan
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 84 million…
How to begin stepping into the Japanese market amid the COVID-19 crisis
With the motto “overcoming challenges together”, Yahoo! JAPAN has been analysing their data to better understand the impact COVID-19 has…
Japanese digital marketing trends – what we forecast in 2021
Five 2021 trends you should know about digital marketing in Japan It’s an exciting time for digital transformation in Japan,…
Britain’s historic post-Brexit trade pact with Japan offers companies incentives to grow their market in Asia
The UK says its free trade agreement will boost digital and creative industries. Japan hopes it will bring more supplies…