Blogs

When creating your online marketing strategy for the Japanese market, it is important to know how people use different social media platforms.  Your understanding of this will greatly shape and change the outcome of your digital campaigns. We have previously…

For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 84 million Japanese users1. There are several reasons behind its success, including its unique animated stickers and other integrated services. Unlike WhatsApp,…

Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google is the search engine king. While this may be true in the Western world, it’s not necessarily the case in…

Most companies looking to advertise their product or service across APAC have seen success in another market first. However, the strategy that works in one nation may not do so well in another. In this article we look at why…

The auction-type display ads, which Yahoo! JAPAN began offering to all advertisers in July 2020, maximises ad performance through optimised ad delivery. This article introduces the features of the new auction-type Yahoo! JAPAN Display Advertising, which has increased the efficiency…

Since March 2021, Yahoo! JAPAN has completely switched over to the new auction-type display ads and are no longer offering YDN display ads. Unlike Yahoo! JAPAN search ads’ UX and UI, the new ad management portal for display ads has…

What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…

UI/UX formats for the four biggest social media platforms in Japan Do you know exactly what type of content works well on which social media platform in Japan? For successful social media management, it is important to understand where to…

Did you know that thanks to recent digital transformation trends in Japan, cross-border ecommerce has huge potential in the Japanese market? If you are an overseas seller looking for a new market, here are some key trends and predictions to…

Ecommerce is a steadily growing industry in Japan. It has a projected growth rate of 6.24%1, and is the 4th largest ecommerce market in the world2 behind China, the U.S., and the U.K. Given that the ecommerce B2C market in…

Entering a new market can be a daunting task if you’ve never done it before. Especially when it’s a completely different continent where you don’t speak the language! Any new market is challenging to break into.  However, if you follow…

Do you have a business you would like to promote in Japan? If your goal is to effectively reach the Japanese audience, then advertising on LINE Japan may be the best solution for you. There are several ways foreign companies…

Save the date! It’s now 2022, and there are many fantastic digital marketing events to look forward to. From ecommerce and marketing technology to content marketing and AI, there is a whole host of industry-focused events to choose from. Whether…

Social media usage across APAC  Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…

Search engine market share across APAC’s top internet users  Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…

The topic on everyone’s mind today is the coronavirus impact and how we can adapt to this new normal. As an online marketer running digital campaigns in the COVID-19 era we must regularly ask ourselves, what is working and what…

Have you ever heard of search lift? Search lift is a metric that measures how many searches for your target keywords are increasing as a result of your advertising. Yahoo! JAPAN has been offering a search lift product since February…

If you are considering online advertising in Japan, you may have come across LINE Japan and wondered how it compares to other social media platforms in Japan. LINE is Japan’s no.1 messaging app with 86 million MAU (monthly active users).…

Did you know that LINE, not Facebook, is Japan’s most popular social media channel? Although Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally, this does not apply to Japan. The most popular…

Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends…

The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication channels since 2013. *For previous coverage, click here (in Japanese). They currently have over 33 million friends on LINE. With…

For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million Japanese users1. There are several reasons behind its success, including its unique animated stickers. Unlike WhatsApp, its Western counterpart, LINE…