skip to Main Content
Latest Blog Posts
All Blog Posts
Testimonials - Digital Marketing For Asia
YouTube, Instagram, Twitter And Facebook Usage In Japan - Digital Marketing For Asia
YouTube, Twitter, Instagram and Facebook – different ways the Japanese use these platforms

When creating your online marketing strategy for the Japanese market, it is important to know how people use different social media platforms.  Your understanding of this will greatly shape and change the outcome of your digital campaigns. We have previously…

Yahoo! JAPAN Ads: An Overview of Ad Formats

Search Engines in Japan When we access the internet to solve a problem, more often than not we use a search engine to find the business that offers us a solution. Across the world there is one dominant business in…

LINE Messaging App
Why LINE is the most popular social media app in Japan and how to use it for online ad campaigns

For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 84 million Japanese users1. There are several reasons behind its success, including its unique animated stickers and other integrated services. Unlike WhatsApp,…

Why gaming companies should advertise on Yahoo! JAPAN

If you are considering advertising online in Japan, Yahoo! JAPAN has probably come up in your research. One of Japan’s most popular sites, Yahoo! JAPAN is a ubiquitous part of Japanese society. The rise in gaming, both on PC and…

Yahoo! JAPAN Ads For B2B - Digital Marketing For Asia
Why B2B companies venturing into the Japanese market should consider Yahoo! JAPAN over Google Ads

Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google is the search engine king. While this may be true in the Western world, it’s not necessarily the case in…

What You Should Know About The Japanese Game Industry And How To Enter It
What you should know about the Japanese games industry
Learn about gaming in Japan and how publishers and user acquisition managers can promote their game titles in the world’s third largest games market.
What to look out for when running digital advertising campaigns in APAC

Most companies looking to advertise their product or service across APAC have seen success in another market first. However, the strategy that works in one nation may not do so well in another. In this article we look at why…

Auction-type Yahoo! JAPAN Display Ads - Digital Marketing For Asia
What are the new auction-type Yahoo! JAPAN Display Ads?

The auction-type display ads, which Yahoo! JAPAN began offering to all advertisers in July 2020, maximises ad performance through optimised ad delivery. This article introduces the features of the new auction-type Yahoo! JAPAN Display Advertising, which has increased the efficiency…

UX/UI Guide To Yahoo! JAPAN’s New Auction-type Display Ads
UX/UI guide to Yahoo! JAPAN’s new auction-type display ads

Since March 2021, Yahoo! JAPAN has completely switched over to the new auction-type display ads and are no longer offering YDN display ads. Unlike Yahoo! JAPAN search ads’ UX and UI, the new ad management portal for display ads has…

Using LINE Japan to assist with Ecommerce Sales

What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…

UI UX For Social Media Marketing In Japan
UI/UX considerations for social media marketing in Japan

UI/UX formats for the four biggest social media platforms in Japan Do you know exactly what type of content works well on which social media platform in Japan? For successful social media management, it is important to understand where to…

Trend Prediction: The Japan Cross-Border Ecommerce Market Report
Trend Prediction: The Japan Cross-Border Ecommerce Market Report

Did you know that thanks to recent digital transformation trends in Japan, cross-border ecommerce has huge potential in the Japanese market? If you are an overseas seller looking for a new market, here are some key trends and predictions to…

Top 6 Ecommerce Platforms In Japan
Top 6 Ecommerce Platforms in Japan

Ecommerce is a steadily growing industry in Japan. It has a projected growth rate of 6.24%1, and is the 4th largest ecommerce market in the world2 behind China, the U.S., and the U.K. Given that the ecommerce B2C market in…

Top 3 digital marketing trends in Japan 2022

In the field of digital marketing, nothing ever stays still. Broad trends move with the market like an invisible hand guides it and micro trends are born each and every day. This year has been as interesting as ever in…

B6_digital Marketing Trends In Japan 2020_woman Live Streaming Video Content
Top 3 digital marketing trends in Japan 2020
Digital marketing trends in Japan, largely influenced by the coronavirus pandemic, include an increase in digital ads, influencer marketing and video content.
Launching In The Japanese Market | Digital Marketing For Asia
Things you should know before launching in the Japanese market

Entering a new market can be a daunting task if you’ve never done it before. Especially when it’s a completely different continent where you don’t speak the language! Any new market is challenging to break into.  However, if you follow…

The Ultimate Guide To Advertising On LINE Japan | Digital Marketing For Asia
The Ultimate Guide to using LINE Japan for advertising your business

Do you have a business you would like to promote in Japan? If your goal is to effectively reach the Japanese audience, then advertising on LINE Japan may be the best solution for you. There are several ways foreign companies…

The Top 10 digital marketing events in APAC

Save the date! It’s now 2022, and there are many fantastic digital marketing events to look forward to. From ecommerce and marketing technology to content marketing and AI, there is a whole host of industry-focused events to choose from. Whether…

The Most Popular Social Media Platforms Across APAC
The Most Popular Social Media Platforms Across APAC

Social media usage across APAC  Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…

The Most Popular Search Engines Across APAC

Search engine market share across APAC’s top internet users  Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…

COVID-19 In Japan
The impact of the COVID-19 pandemic on advertisers in Japan

The topic on everyone’s mind today is the coronavirus impact and how we can adapt to this new normal. As an online marketer running digital campaigns in the COVID-19 era we must regularly ask ourselves, what is working and what…

The Four Video Creation Principles Of Search Lift In Japan | Digital Marketing For Asia
The four video creation principles for search lift in Japan

Have you ever heard of search lift? Search lift is a metric that measures how many searches for your target keywords are increasing as a result of your advertising. Yahoo! JAPAN has been offering a search lift product since February…

LINE Ads Vs Other Social Media Platforms | Digital Marketing For Asia
The differences between advertising on LINE Japan and other social media platforms

If you are considering online advertising in Japan, you may have come across LINE Japan and wondered how it compares to other social media platforms in Japan. LINE is Japan’s no.1 messaging app with 86 million MAU (monthly active users).…

Social media campaigns in Japan – Why LINE ads and not Facebook ads might be the correct digital strategy

Did you know that LINE, not Facebook, is Japan’s most popular social media channel? Although Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally, this does not apply to Japan. The most popular…

YouTube, Instagram, Twitter And Facebook Usage In Japan - Digital Marketing For AsiaLINE Messaging AppYahoo! JAPAN Ads For B2B - Digital Marketing For AsiaWhat You Should Know About The Japanese Game Industry And How To Enter ItAuction-type Yahoo! JAPAN Display Ads - Digital Marketing For AsiaUX/UI Guide To Yahoo! JAPAN’s New Auction-type Display AdsUI UX For Social Media Marketing In JapanTrend Prediction: The Japan Cross-Border Ecommerce Market ReportTop 6 Ecommerce Platforms In JapanB6_digital Marketing Trends In Japan 2020_woman Live Streaming Video ContentLaunching In The Japanese Market | Digital Marketing For AsiaThe Ultimate Guide To Advertising On LINE Japan | Digital Marketing For AsiaThe Most Popular Social Media Platforms Across APACCOVID-19 In JapanThe Four Video Creation Principles Of Search Lift In Japan | Digital Marketing For AsiaLINE Ads Vs Other Social Media Platforms | Digital Marketing For Asia
Back To Top