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Do’s & Don’ts for PPC across APAC

What is PPC? PPC (or pay-per-click) is an advertising model which drives traffic to a website. When an advert is clicked, and only when the advert is clicked, the advertiser pays the publisher a fee. The most common forms of…

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The Most Popular Search Engines Across APAC

Search engine market share across APAC’s top internet users  Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…

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The Most Popular Social Media Platforms Across APAC

The Most Popular Social Media Platforms Across APAC

Social media usage across APAC  Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…

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Top 6 Ecommerce Platforms In Japan

Top 6 Ecommerce Platforms in Japan

Ecommerce is a steadily growing industry in Japan. It has a projected growth rate of 6.24%1, and is the 4th largest ecommerce market in the world2 behind China, the U.S., and the U.K. Given that the ecommerce B2C market in…

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