This is a translation of an article published on the LINE for Business website. The original Japanese article can be found here. The company behind many popular game titles such as "Gyakuten Othellonia" (逆転オセロニア) is DeNA (pronounced “dee-en-ei”), a Japanese…
Entering a new market can be a daunting task if you’ve never done it before. Especially when it’s a completely different continent where you don’t speak the language! Any new market is challenging to break into. However, if you follow…
As well as in many other countries, video ads are crucial for marketing in Japan. As you can imagine, our clients often ask us what kind of videos are more effective on Yahoo! JAPAN. Japan’s no.1 web platform has been…
Have you ever heard of search lift? Search lift is a metric that measures how many searches for your target keywords are increasing as a result of your advertising. Yahoo! JAPAN has been offering a search lift product since February…
L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The company has been developing its digital footprint and membership card services using their LINE Official Account. By differentiating between message…
Did you know that LINE, not Facebook, is Japan’s most popular social media channel? Although Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally, this does not apply to Japan. The most popular…
Many people associate Yahoo! JAPAN with Yahoo Inc., however they are separate entities. Whereas Yahoo Inc. has been slowing in popularity in recent years, Yahoo! JAPAN is incredibly popular. In Japan, Google is the search engine King, but Yahoo! JAPAN…
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media-focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends surrounding…
The UK says its free trade agreement will boost digital and creative industries. Japan hopes it will bring more supplies of British delicacies, such as Scottish shortbread. By Duncan Bartlett When Joseph Walker first opened a bakery in Scotland in…
There are a handful of common mistakes many digital marketers make when creating, translating, or distributing ad content in a foreign language – in this instance, Japanese. As a Japanese digital marketing agency, we’ve seen it all, and wanted to…
LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 84 million in Japan1. Having a mobile internet user penetration of 90%2, LINE Ads is a great way to target Japanese smartphone users. As a…
Did you know that Japan is one of just a few countries in the world where Google does not have 90% of the search engine market share? If you’ve done some research already, you know that Yahoo! JAPAN is Japan’s…
The topic on everyone’s mind today is the coronavirus impact and how we can adapt to this new normal. As an online marketer running digital campaigns in the COVID-19 era we must regularly ask ourselves, what is working and what…
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 84 million Japanese users1. There are several reasons behind its success, including its unique animated stickers and other integrated services. Unlike WhatsApp,…
Are you new to the digital advertising scene in Japan? Thinking about promoting your business in the far east but don’t know where to begin? To help you get started, we’ve put together a quick guide to the Japanese PPC…