What is PPC? PPC (or pay-per-click) is an advertising model which drives traffic to a website. When an advert is clicked, and only when the advert is clicked, the advertiser pays the publisher a fee. The most common forms of…
Creating content across APAC For any modern business looking to generate sales, content is an excellent tool. This is true no matter where you are in the world. For example - in digital marketing - website content can raise your…
Japan has the 4th largest ecommerce market in the world, behind China, the US, and the UK. It has continued to grow every year, with demand only growing since the start of the pandemic. With more people buying and selling…
Search engine market share across APAC’s top internet users Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…
Social media usage across APAC Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…
With many strong national economies in Asia, there has never been a better time to find customers in the region. However, not all agencies will have the right skillset, personnel and experience necessary to help businesses succeed. In this article…
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2…
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2…
The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication channels since 2013. *For previous coverage, click here (in Japanese). They currently have over 33 million friends on LINE. With…
In Japan, luxury sells The luxury market in Japan is undoubtedly massive. It is the third largest luxury goods market globally1, after the U.S. and China, and to put it into perspective, almost a quarter of all LVMH’s physical stores…
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…
As of this year, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2 per cent, according to a 2020 report by JP Morgan. Since the COVID-19 pandemic began in…
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…
Ecommerce is a steadily growing industry in Japan. It has a projected growth rate of 6.24%1, and is the 4th largest ecommerce market in the world2 behind China, the U.S., and the U.K. Given that the ecommerce B2C market in…
If you are promoting your B2C business in Japan, or on the verge of doing so, then LINE Japan may be the best way for you to grow your audience there. There are many different ways that companies can use…
Did you know that thanks to recent digital transformation trends in Japan, cross-border ecommerce has huge potential in the Japanese market? If you are an overseas seller looking for a new market, here are some key trends and predictions to…
Are you interested in advertising your product or service on LINE Japan and are wondering what type of metrics are available for measuring results? We will help to break down the LINE Ads platform and how you can analyse your…
As the world became more digital in 2020 due to the COVID-19 pandemic, Japan’s ecommerce market saw a surge in sales as the Japanese stayed home and avoided brick and mortar stores. According to GlobalData, 2020 growth predictions for ecommerce…
Wondering what more you can do for customer growth in Japan? If you haven’t tried LINE Japan advertising yet, Japanese and international brands have been using it to significantly grow their business. In this article, we will showcase how Vitabrid,…
Since March 2021, Yahoo! JAPAN has completely switched over to the new auction-type display ads and are no longer offering YDN display ads. Unlike Yahoo! JAPAN search ads’ UX and UI, the new ad management portal for display ads has…
Are you planning on selling your consumer product online in Japan? Do you know exactly what is necessary for a successful B2C ecommerce strategy in the Japanese market? Although there are some hurdles that overseas retailers need to overcome in…
If you are considering online advertising in Japan, you may have come across LINE Japan and wondered how it compares to other social media platforms in Japan. LINE is Japan’s no.1 messaging app with 86 million MAU (monthly active users).…
All marketers should have a marketing calendar to help plan and execute content. Moreover, every market should have its own calendar since different countries have different holidays and seasons depending on the region. For those promoting their business in the…
Do you have a business you would like to promote in Japan? If your goal is to effectively reach the Japanese audience, then advertising on LINE Japan may be the best solution for you. There are several ways foreign companies…
