New: 2024 Japanese Consumer Behaviour | Whitepaper | download for FREE >>

Insights >

Yahoo! JAPAN Q&A – everything you need to know

Yahoo! JAPAN is more than just a search engine. Yahoo! JAPAN Q&A
It is a comprehensive web portal that offers many services tailored to Japanese users.  

From staying informed with the latest news to exploring entertainment options and connecting with loved ones, Yahoo! JAPAN is your personalized guide to navigating the Japanese digital landscape. 

In this article, we’ll answer some of your most frequently asked questions about Yahoo! JAPAN, including its unique offerings and how it can benefit your business through advertising. Yahoo! JAPAN Q&A

What is Yahoo! JAPAN?

Yahoo! JAPAN is a comprehensive web portal offering various services that cater to the specific needs of the Japanese market. Yahoo! JAPAN Q&A

These services include: 

  • Search Engine 
  • News 
  • Email 
  • Shopping 
  • Finance 
  • Auctions 
  • Disaster Preparedness Information 

What’s the difference between Yahoo! and Yahoo! JAPAN?

While both share the “Yahoo!” brand, Yahoo! JAPAN is a separate entity from the global Yahoo company.  

Yahoo! JAPAN was founded as a joint venture between SoftBank and Yahoo! Inc. It operates independently and offers services tailored to the Japanese market. This means the content, features, and user experience differ significantly from the global Yahoo website. 

Is Yahoo! JAPAN a good platform for reaching a specific audience in Japan?

Absolutely! With a massive user base and detailed targeting options, you can reach the demographics most relevant to your business.  

Yahoo! JAPAN has 89 million monthly active users. Over 80% of Japan’s internet users utilise the platform daily. 

It has the largest PC user volume and the second-highest mobile user volume in Japan. 

I’m interested in Yahoo! JAPAN advertising. What are my options?

Yahoo! JAPAN offers a comprehensive suite of advertising solutions to reach your target audience in Japan. From display advertising to search engine marketing (SEM), we can help you craft a campaign that meets your goals. 

As official media reps for Yahoo! JAPAN, our team offers complimentary support services

What’s the benefit of advertising on Yahoo! JAPAN compared to other platforms?

Yahoo! JAPAN offers a unique combination of reach, user engagement, and a deep understanding of the Japanese market. With the recent Yahoo JAPAN and LINE merger, you gain access to a combined user base of hundreds of millions, further amplifying your reach. 

Why is LINE the most popular social media app in Japan (1)

Read more: Why is LINE the most popular social media in Japan.

What is Yahoo! JAPAN and LINE merger?

In October 2023, Yahoo! JAPAN merged with LINE, the leading messaging app in Japan, to form LY Corporation. The merger of these two platforms has created a powerful digital ecosystem. This allows advertisers to use the best features of both platforms for successful campaigns. 

Does the merger change how I advertise on Yahoo! JAPAN?

Not immediately. In the short term, you can continue advertising on the platform as usual. However, in the future, we expect to see even more integrated advertising solutions that combine the strengths of both platforms. 

I’m new to advertising in Japan. Do you offer any resources to help me?

Yes! We provide many resources, including tutorials, case studies, and expert advice to help you navigate advertising in Japan. Our dedicated team can also answer your questions and guide you through the process. 

Can I advertise on Yahoo! JAPAN from outside Japan?

Absolutely! We welcome advertisers from all over the world who want to reach the Japanese market. Our team can help you navigate the process regardless of your location. 

Is there any support available for advertising on Yahoo! JAPAN?

As the official media representative for Yahoo! JAPAN, our team offers various complimentary support services for businesses interested in advertising on our platform. We can guide you through the process, answer your questions, and help you choose the right advertising solutions to achieve your goals. 

What are the next steps to start advertising on Yahoo! JAPAN?

The easiest way to get started is to contact our sales team here. We can help you assess your needs, choose the right advertising solutions, and launch a successful campaign in the Japanese market.

Our Yahoo! JAPAN services are fully free of charge for advertisers who manage their accounts. 

Let’s talk!

As part of the SoftBank family and Yahoo! JAPAN’s official representative, DMFA provides complimentary free support to advertisers – both agencies and individual clients – on Yahoo! JAPAN. 

Fill in the contact form →


arrow-down-blackarrow-down-quaternaryarrow-down-whitearrow-down-white2 ^ arrow-downarrow-left-greyarrow-leftarrow-right-greyarrow-rightclosedigital-marketing-for-asiaedit menu-close menu pin scroll social-email social-facebook--alt social_facebooksocial_googleplussocial_instagramsocial-linkedin--alt social_linkedin_altsocial_pinterestsocial-twitter--alt logo-twitter-glyph-32social-youtube--alt social_youtubespeechtickvideo whitepaper