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LINE is the fastest growing mobile messenger app in the world, bringing users closer to their friends and loved ones. LINE users can enjoy free messages, voice calls, and video calls anytime, anywhere. It is available on smartphones, including iPhones and Android devices, as well as PCs and Macs. With 92+ million monthly users, or over 72% of the Japanese population, LINE offers a wide range of advertising services, from classic brand awareness and website traffic campaigns, to more unique marketing activities like CPF (Cost Per Friend) campaigns.
LINE Official Account lets companies from large corporations to individual stores create their own dedicated LINE accounts. There are currently more than 3+ million Official Accounts in Japan covering a wide range of industries. LINE Official Accounts is a service which allows businesses to contact users while blending in to their daily lives just like using LINE to communicate with friends and family. Businesses and stores can use messaging and other features to communicate and build mid-to-long-term relationships with users who friend their LINE Official Account.
With such powerful market penetration, there are several reasons why businesses might want to open a Line Official Account.
1. Increased visibility: LINE is a popular messaging and social media platform in Japan and other parts of Asia, with millions of users. By opening a Line Official Account, businesses can increase their visibility and reach a wider audience.
2. Customer engagement: LINE allows businesses to communicate with customers directly through the platform, which can be a good way to build relationships and improve customer engagement.
3. Marketing: LINE Official Accounts allow businesses to send promotional messages and content to users who have followed their account. This can be a good way to drive sales and promote products or services.
4. Customer support: LINE Official Accounts can also be used to provide customer support, such as answering questions or addressing concerns. This can improve customer satisfaction and loyalty.
5. Integration with other services: LINE offers a range of services beyond messaging, such as a payment platform and a customer relationship management system. Businesses can integrate these services with their LINE Official Account to provide a more comprehensive experience for customers.
LINE Ads Platform allows advertisers to use LINE’s variety of ad format and placements, and run classic digital marketing campaigns, as well as LINE-exclusive activities like CPF (Cost-Per-Friend) or Talk View campaigns. All businesses willing to advertise on LINE Ads Platform must open a LINE Official Account. Our LINE experts can help you set up the advertising account and manage day-to-day Official Account activities.
Get in touch today to schedule a free consultation with one of our LINE experts!
Read more about advertising on LINE here, or watch our video on successful LINE marketing campaigns here.
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