Industry Trend Reports

Golden Week = Golden Opportunity

Golden Week has reaffirmed its position as Japan’s premier retail and advertising period, with 2025 direct consumer spending hitting roughly ¥5 trillion and travel ecosystem impact approaching ¥10 trillion. This new report breaks down what that means for your 2026 media and campaign planning.

Content overview:

• Market size, growth trajectory & 2026 forecast accross key categories;
• 2026 calendar analysis;
• Mobile-first behaviour insights and why LINE + Yahoo! JAPAN should anchor your channel mix;
• Sector playbooks for travel, apparel, beauty, and electronics;
• 4 core trends and what to do with them in media plans;

Japanese Ecommerce Industry

This E‑commerce Industry in Japan trend report provides a structured overview of Japan’s maturing but still underpenetrated online retail market, spotlighting how demographics, mobile behavior, loyalty ecosystems, and platform consolidation are creating long‑term growth headroom and clear playbooks for brands using LINE and Yahoo! JAPAN.

Content overview:

• Market size, growth trajectory & global ranking;
• Penetration & maturity gap vs US/UK;
• Core growth drivers;
• Category deep dives: Food & Beverage | Fashion & Apparel | Electronics | Household & Living;
• Emerging growth areas;
• Payment transformation & digital wallet culture;
• 2025-2029 growth forecast;
• Advertising strategy for ecommerce brands;
• Case studies.

Valentine’s & White Day in Japan

This Valentine’s vs White Day in Japan trend report offers a focused analysis of Japan’s shifting February–March gift-giving season, highlighting how changing consumer behavior is reshaping both holidays into more individualized and self-indulgent occasions rather than obligation-driven events.

Content overview:

• Market size & contraction dynamics;
• Consumer spending & budget compression;​
• Channel shift: department stores to supermarkets & offline events;​
• Decline of obligatory “giri-choco” and White Day participation;​
• Rise of self-gifting, “jibun choco” & handmade trends;​
• Evolving product mix: chocolate vs cosmetics, fashion & experience gifts;​
• 2026 season outlook & premiumization opportunities;​
• Strategic playbook for LINE & Yahoo! JAPAN activation, targeting & timing.

Holiday Season in Japan

This holiday period trends report on Japan provides a comprehensive analysis of Japan’s critical holiday season, offering strategic insights for marketers to effectively engage Japanese consumers in this culturally complex and economically nuanced timeframe.

Content overview:

• Market performance & growth;
• Consumer spending dymanics;
• Holiday budget & key target grups;
• Consumer behaviour trends;
• Search query trends;
• Oseibo & fukubukuro – Japanese traditions;
• Industry-based predictions: fashion & apparel | beauty & personal care | food & beverage | travel & hospitality | electronics & home appliances
• 2025 holiday season calendar;
• 2025 trend predictions.
• Strategic implementation guide.

Black Friday in Japan

This trend report provides an analysis of Black Friday’s remarkable evolution in Japan from a foreign retail concept to a significant driver of digital commerce growth.

Content overview:

• Market performance & growth;
• Historical timeline & evolution;
• Consumer behaviour analysis;
• Category performance data;
• 2024 consumer insights;
• Senior market opportunity;
• Platform strategy deep-dive;
• 2025 market predictions;
• Strategic implementation guide.

2025 Japanese Mobile App Industry Trend Report

 Our Japanese Mobile Apps Industry Trend Report provides a comprehensive strategic framework, performance benchmarks, and cultural insights necessary for successful mobile app marketing in Japan.

Download your free copy and join the successful brands already thriving in Japan’s dynamic digital ecosystem.

Content overview:

• Key market takeaways & 2025 predictions;
• Consumer spend, growth metrics & market dynamics;
• iOS vs Android market share & vendor performance;
• Platform usage & user demographics;
• Category performance: finance | entertainment | education | comics | health;
• User behaviour: usage patterns | retention rates | engagement metrics;
• LINE & Yahoo! JAPAN platform strategies;
• Case Study: 869% conversion increase with automated bidding on Yahoo! JAPAN

2025 Japanese Finance Industry Trend Report

Japan’s finance industry is experiencing a historic transformation in 2025, with unprecedented growth across multiple sectors creating massive opportunities for international financial service providers.

Content overview:

• Market overview & growth projections;
• Household financial assets revolution;
• Top 3 consumer trends;
• Sector spotlight: investment | private equity & venture capital | fintech | cryptocurrency & digital assets | digital banking;
• Japanese market advertising strategies;
• Market entry & timeline strategies;
• Success framework & compliance.

2025 Japanese SaaS Industry Trend Report

This report delves into the key trends, drivers, and segment dynamics shaping the evolving Japanese SaaS market.

Content overview:

• Jappanese SaaS industry highlights;
• AI SaaS startup scene;
• Japanese cloud market growth;
• key SaaS growth areas;
• 2025 SaaS trend predictions;
• strategies to advertise SaaS products in Japan;
• 2 x case studies.

2025 Japanese Inbound Travel Industry Trend Report

Stay ahead of the curve in the dynamic Japanese travel sector with our latest trend report.

This essential resource provides invaluable insights into:

• international tourist arrivals predictions for 2025;
• post-pandemic bounce-back statistics;
• busiest travel times of the year;
• where are tourists coming from and why?
• how much are tourists spending?
• 2025 trends.

2025 Japanese Outbound Travel Industry Trend Report

Stay ahead in the dynamic Japanese travel sector with our free 2025 Outbound Travel Trend Report. Explore who Japan’s international travelers are, why some hesitate to travel, what they enjoy abroad.

This essential resource provides invaluable insights into:

• Key 2024 outbound travel trends;
• Overview of overseas travel patterns & busiest months over the years;
• Demographics and profiles: Who are the Japanese international travelers & why some hesitate to go abroad
• Top countries visited by Japanese tourists in 2024;
• Outbound travel expenditure data for 2024;
• Potential high-travel periods in 2025;
• Japanese tourist preferences and activities;
• 2025 outbound travel trend predictions.