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LINE Talk Head View ads – Japan’s best ad placement?

LINE Talk Head View is a service that allows the delivery of dynamic video and still image advertisements at the top of the LINE chat list, with the largest demographic reach scale in Japan.

This feature helps advertisers reach 65 million unique users a day.

In this article, we will go over the most important LINE Talk Head View features.


LINE Talk Head View – features

This image shows that LINE Talk Head View allows to reach 65 million unique users daily

 

High visibility

LINE talk list is the most accessed feature within the app, and ads placed on top of the screen have a chance of reaching over 65 million unique users daily.

The massive reach greatly contributes to raising brand awareness and product recognition.

 

This image shows that if users tap on the still image LINE Talk Head view ad, the video ad will automatically play.

 

Dynamic video display

Video ads can be displayed in a wide frame to users who click on a still image ad.

 

 

This image is a chart showcasing that LINE Talk Head view ads can reach 90% of users aged 15 - 29.

Young audience

For advertisers targeting 15-29-year-olds, LINE Talk Head Views can reach up to 90% of Japan’s younger demographic.

It is possible to narrow the ad distribution by gender, set a user volume you wish to reach, or select an automatic display method for only half of the users.

 

This image is a symbol of saving money, with hand holding 3 coins.Low cost

Advertisers can start posting Talk Head View ads from 500,000 JPY (approx. 2,700 GBP).

This feature also has access to LINE’s vast targeting options, including audience segment, similar, and retargeting distribution options.

 


Regular vs custom LINE Talk Head View

Advertisers can choose between regular or custom ads based on the campaign objectives:

This image is a table showcasing differences between the regular and custom LINE Talk Head View options based on the objective.

Source: linebiz.com


Delivery flow

Regular Talk Head View ads

this image shows 5 steps advertisers need to complete in order to run regular talk head view ads

1. Inquiry

All advertisers willing to run LINE Talk Head View ads must send an inquiry to LINE’s advertising division. Our team at DMFA can support you during this process.

2. Product screening

LINE will conduct an in-depth review of your brand and products.

3. Delivery date reservation

For advertisers who passed the product screening process, it’s possible to tentatively reserve a desired ad delivery date.

4. Ad content review

Once your brand and products have been approved, you must provide ad creatives, landing pages, and ad copy for final review.

5. Ad delivery

Once all checks are completed, your ads will be delivered on selected dates.

 

Custom Talk Head View ads

Advertisers wishing to run custom Talk Head View ads must apply for authorisation via the LINE Ads Manager. Our team at DMFA can support you during this process.

this image shows 4 steps advertisers need to complete in order to run custom talk head view ads

1. LINE Ads account creation

Advertisers who want to run custom LINE Talk Head Ads must create a LINE Ads account and link it to their LINE Official Account.

2. Account background check

LINE will conduct an in-depth review of your ads account.

3. Ad content review

Once your account has been approved, you must provide ad creatives, landing pages, and ad copy for final review.

4. Ad delivery

Once all checks are completed, your ads will be delivered on selected dates.


Image of a hand holding a mobile phone with LINE characters on the screen.

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