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LINE is Japan’s most popular social media platform. With 95+ million monthly active users, over 80% of the country’s population uses LINE. It is much more than just a simple messenger app. It has over 100 integrated services and the ability to reach the widest demographic across all age groups, from teens to those 65+. Advertisers are well aware of LINE’s marketing power, and use the platform to build loyal communities, raise brand awareness, and drive sales.
In this article, we discuss what to pay attention to in order to pass LINE Ads account review, and how to set up a Basic ID/Premium ID.
In order to promote anything on LINE, advertisers must go through multiple steps which include ad account application, campaign set up, and payment method registration – all of which they can complete online. Before you can use LINE for advertising, your account and connected assets also go through a rigorous review process. This includes not only ads and their content (text & creatives) but also the account itself. This is a crucial area, as the account may fail the review due to mistakes in the information provided during the application process, or for not meeting the advertising requirements.
LINE may refuse to open an advertising account at its sole discretion, based on the following criteria:
Please refer to this article to learn more about opening a LINE Ads account.
In order to acquire a Basic ID or Premium ID for your business, your LINE Ads account must meet the following requirements:
Additionally, the Basic ID/Premium ID account display name must meet the following conditions:
A Basic ID/Premium ID that does not meet those conditions may have their ad accounts suspended regardless of whether or not they serve ads.
Click here to learn more about how to change your display name (Japanese only).
4. The Basic ID/Premium ID profile photo must be related to the advertiser or the promoted products and services.
DMFA provides comprehensive LINE Official Account and LINE Ads account management services, including account set up. We can also provide payment method registration solutions by opening an account on your behalf and setting up monthly invoicing for any ad spend. Please get in touch with our LINE team for a free consultation., We will ensure that your account passes the verification process, opening the door for your business to grow in the Japanese market.
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