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Whitepaper: Consumer Behaviour in Taiwan | 2022

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Learn how marketing trends and digital advertising have transformed over the course of pandemic in Taiwan.

Compiled by MicroAd Taiwan, this study focuses on the Taiwanese digital transformation of 2022. MicroAd Taiwan, DMFA’s partner, is a Japanese company that has been operating in Taiwan for 9 years, providing businesses with key insights and a fresh mindset necessary to conquer the post-pandemic Taiwanese market.


White Paper Highlights

Content overview:

  • Impact of pandemic-forced lifestyle shift on the consumer behaviour in Taiwan;
  • Increased number of LINE Official Accounts used for communication with consumers: an example of utilising LINE OA to achieve a 1.5 ROAS increase;
  • An emergence of new trends and public interests: the rise of podcasts and auditory ads & a focus shift from travelling to decluttering;
  • Gen Z: how to approach the new generation of consumers and the importance of the golden ‘5 seconds’ rule.
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