When creating your online marketing strategy for the Japanese market, it is important to know how people use different social media platforms. Your understanding of this will greatly shape and change the outcome of your digital campaigns. We have previously…
Are you ready to enter the Japanese market? Historically, Japan has posed both exciting opportunities and challenges for foreign companies. If businesses take the right measures before launching in Japan, they can better equip themselves with the tools and expertise…
You may have found our beginner’s guide to the Japanese PPC market and are now ready to start advertising on Yahoo! JAPAN. It’s most likely a new platform for you so you may be worried about having to navigate through…
What we have learnt during the COVID-19 pandemic is that our online-based clients fared very well, especially those in the software industry. A client of ours managed to increase website visits using an advertising medium that is traditionally ignored by…
The Japanese market poses a great opportunity for many foreign companies wanting to grow their business overseas – especially those in the tech industry. In fact, the first trade agreement signed by the UK government post-Brexit was with Japan, which…
The auction-type display ads, which Yahoo! JAPAN began offering to all advertisers in July 2020, maximises ad performance through optimised ad delivery. This article introduces the features of the new auction-type Yahoo! JAPAN Display Advertising, which has increased the efficiency…