Have you ever heard of search lift? Search lift is a metric that measures how many searches for your target keywords are increasing as a result of your advertising. Yahoo! JAPAN has been offering a search lift product since February…
L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The company has been developing its digital footprint and membership card services using their LINE Official Account. By differentiating between message…
Did you know that LINE, not Facebook, is Japan’s most popular social media channel? Although Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally, this does not apply to Japan. The most popular…
Many people associate Yahoo! JAPAN with Yahoo Inc., however they are separate entities. Whereas Yahoo Inc. has been slowing in popularity in recent years, Yahoo! JAPAN is incredibly popular. In Japan, Google is the search engine King, but Yahoo! JAPAN…
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media-focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends surrounding…