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LINE – latest updates

LINE is Japan’s fastest-growing mobile messenger app, bringing users closer to their friends and loved ones. Here are our top picks of the most recent LINE updates.

LINE users can enjoy free messages, voice calls, and video calls anytime, anywhere, and it is available on smartphones, including iPhones, Android devices, PCs, and Macs.

With 95+ million monthly users, or over 80% of the Japanese population, LINE offers a wide range of advertising services, from classic brand awareness and website traffic campaigns to more unique marketing activities like CPF (Cost Per Friend) campaigns.


How people access the Internet in Japan

LINE surveyed Internet access among Japanese people.
Almost 60% of internet users access it using smartphones only.
The ratio of smartphone-only answers was higher among women (70%) than men (50%).

a graph of smartphone and PC user split in Japan.

Source: LINE updates


LINE Official Account – billing plan revision

LINE Official Account billing plan fees changed on June 1st 2023.
Please see below for revised fees.

LINE Plan explanation chart.Source: LINE updates


LINE Ads – new placement

New placement for LINE Ads is available for advertisers: LINE Open Chat.

Image of a phone showing how new LINE Ads placement looks like.

Open Chat boasts a total user base of 22 million and is a chat service that enables users (of similar age or hobbies) to engage in conversations and exchange information.

The newly Open Chat Ads are positioned at the top of the chat room to ensure it doesn’t disrupt the flow of messages.

Moreover, advertisers can use this placement to maximize the impact of their ads and reach new, wide audiences.

Source: LINE updates


LINE Biz Partner Program update

LINE has announced changes to the Communication Department of Technology Partner within the LINE Biz Partner Program – a partner program certifying and awarding service developers who develop corporate services provided by LINE.

LINE Technology Partner badges.

Technology Partners aim to create an ecosystem where the LINE platform can be used in various ways based on three principles: Solution Finding, Tech Diversity, and Convenience & Fun.

Source: LINE updates


LINE supports DX at Japanese universities

LINE, Kyoto Sangyo University, and SoftBank partnered to promote digital transformation at Japanese universities through advanced technology.

Logos of LINE, Kyoto University, and SoftBank.

This partnership aims to enhance student life and university management by utilising human resources and advanced technologies such as 5G. This can improve the campus environment, support research, and contribute to further developing new technologies.

Source: LINE updates


Get started with LINE Ads

As part of the SoftBank Group, DMFA is LINE’s official partner. Our bilingual Japanese digital marketing expert team offers full support and management of LINE Ads and LINE Official Accounts. 

Simply fill in the form, and our team will get back to you as soon as possible →

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