How to open LINE Official Account in 3 easy steps

LINE Official Account is a powerful tool for businesses to connect directly with their target audience in Japan. By leveraging this platform, you can deliver timely updates, promotions, and personalized messages to millions of Japanese users.

What is a LINE Official Account?

A LINE Official Account allows businesses to establish a presence on the LINE messaging app. Once a user adds your account as a friend, you can send them various types of content. This can include text messages, images, videos, and rich messages.

Over 370,000 companies and stores have opened accounts and are utilizing them for business purposes. By opening an account on LINE, businesses can access a vast user base of over 97 million users, or approximately 78% of Japan’s population.

LINE Official Account is also mandatory for all businesses wishing to advertise on the platform.

Want to learn more?

Read our most popular blog on why LINE is Japan’s favourite social media platform  →

Why Should You Consider a LINE Official Account?

• Vast User Base: LINE boasts a massive user base in Japan, with millions of active users.
• Direct Communication: Engage directly with your target audience, bypassing traditional marketing channels.
• Personalized Marketing: Deliver tailored messages based on user preferences and behavior.
• Enhanced Customer Service: Provide efficient and convenient customer support. 

   

Create a LINE Official Account in 3 easy steps

Step 1: VPN connection

If you want to open an Official Account outside Japan, use a VPN service. Ensure your PC is connected to Japan before you start the setup process.

If you don’t use those settings, you will not be able to verify your Official Account or run Cost-Per-Friend campaigns. 

Step 2: Start the account opening process

Visit the LINE Ads Manager website and click on the orange button (今すぐはじまる).