Most companies looking to advertise their product or service across APAC have seen success in another market first. However, the strategy that works in one nation may not do so well in another. In this article we look at why…
The majority of the world’s internet users live in Asia With over 2.5 billion internet users, which amounts to about 55% of all internet users, the Asia Pacific region boasts the highest number of internet users in the world. The…
Save the date! It’s now 2022, and there are many fantastic digital marketing events to look forward to. From ecommerce and marketing technology to content marketing and AI, there is a whole host of industry-focused events to choose from. Whether…
What is PPC? PPC (or pay-per-click) is an advertising model which drives traffic to a website. When an advert is clicked, and only when the advert is clicked, the advertiser pays the publisher a fee. The most common forms of…
Creating content across APAC For any modern business looking to generate sales, content is an excellent tool. This is true no matter where you are in the world. For example - in digital marketing - website content can raise your…
Search engine market share across APAC’s top internet users Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…
Social media usage across APAC Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…
With many strong national economies in Asia, there has never been a better time to find customers in the region. However, not all agencies will have the right skillset, personnel and experience necessary to help businesses succeed. In this article…