Reports
Knowledge Base
Welcome to our resource hub for insightful industry trend reports focused on Japan. Here, you'll find in-depth analyses covering key sectors like technology, travel, e-commerce, and more.
Our reports are designed to provide a clear understanding of the evolving Japanese market landscape, identifying emerging opportunities and potential shifts.
Retail & Seasonal
Black Friday in Japan
This trend report provides an analysis of Black Friday’s remarkable evolution in Japan from a foreign retail concept to a significant driver of digital commerce growth.
Content overview:
- Market performance & growth;
- Historical timeline & evolution;
- Consumer behaviour analysis;
- Category performance data;
- 2025 consumer insights;
- Senior market opportunity;
- Platform strategy deep-dive;
- 2026 market predictions;
- Strategic implementation guide.
Consumer Insights
Taiwanese Consumer Behaviour
Compiled by MicroAd Taiwan, this study focuses on the Taiwanese digital transformation of 2022.
Learn about:
- Impact of pandemic-forced lifestyle shift on the consumer behaviour in Taiwan;
- Increased number of LINE Official Accounts used for communication with consumers;
- An emergence of new trends and public interests: the rise of podcasts and auditory ads & a focus shift from travelling to decluttering;
- Gen Z: how to approach the new generation of consumers and the importance of the golden ‘5 seconds’ rule.
Finance
Cashless Payments in Japan
In this White Paper we focus on the Japanese cashless payments trend and discuss the COVID-19 impact on the acceleration of Japan’s unique contactless payment methods development. Learn how to implement them into your marketing strategy and increase digital presence in Japan.
Learn about:
- Cashless trends in Japan;
- Most popular cashless payment methods;
- QR code payments;
- Future predictions for Japan’s cashless market.
Mobile Apps
Game Apps in Japan
In-depth report based on our research into the usage of game apps in Japan, the third-largest game market. Learn about game app trends in Japan, and use those insights to create a marketing strategy for your digital products.
We cover users’ preferences of:
- Frequency of play;
- Duration of play;
- Environment of play;
- Important factors when selecting games;
- Motives for downloading games;
- Genres.
Ecommerce
Ecommerce in Japan
This white paper is a compilation of our knowledge of ecommerce in Japan, and how businesses can apply this knowledge to enrich their digital marketing strategy in Japan.
Learn about:
- Ecommerce trends in Japan;
- Top ecommerce marketplaces and platforms in Japan;
- Japanese fulfilment and shipping strategies;
- A checklist for retailers planning to sell products in Japan.
