Answers about LY Ads, and about working with us
The questions advertisers ask most often before their first campaign in Japan. If yours is not here, send it over.
1.
Core FAQ
What is LY Ads?
LY Ads is the unified advertising platform formed by integrating LINE Ads and Yahoo! JAPAN Ads. It lets advertisers reach users across LINE, Yahoo! JAPAN Search, Yahoo! News, and other major digital touchpoints from one platform.
What products are included in LY Ads?
LY Ads includes two main products: Search Ads and Display Ads. Search Ads show on Yahoo! JAPAN Search based on user keywords, while Display Ads appear in placements such as LINE Talk List and Yahoo! JAPAN surfaces.
Is DMFA an official representative for LY Ads?
Yes. DMFA is an official media representative for LY Ads, covering LINE and Yahoo! JAPAN advertising products. We provide complimentary support to international brands and agencies, including account setup guidance, campaign support, and access to the latest platform insights.
Do you charge for your support?
No. DMFA provides complimentary support for businesses advertising on LY Ads, including account setup guidance, campaign planning, and platform support.
2.
Search Ads
What are LY Search Ads?
Search Ads are text ads that appear above organic search results on Yahoo! JAPAN Search when users search for relevant keywords. They are designed to reach people with high purchase or service intent at the moment they are searching.
How much do LY Search Ads cost?
LY Ads Search Ads use performance-based pricing, and the official site says advertisers can start with relatively small daily budgets. In practice, search campaigns are commonly billed on a click basis, so you only pay when someone clicks your ad.
Is there a minimum spend for LY Search Ads?
There is no minimum spend, and campaigns can start from a few thousand yen per day.
How long does it take for Search Ads to start?
Ad delivery typically begins within about 1 to 3 business days after account creation and submission, depending on review and payment setup.
3.
Display Ads
What are LY Display Ads?
Display Ads are banner and video ads shown across LINE, Yahoo! JAPAN, Yahoo! News, and partner sites. They are useful for awareness, retargeting, traffic, and conversion campaigns.
What targeting options are available for LY Display Ads?
LY Ads Display Ads support a range of targeting methods, including demographic, interest, behavior, and retargeting-style approaches. This lets advertisers reach both broad audiences and more specific user groups.
What billing methods are available for Display Ads?
There are various billing methods available, including click-based (CPC), impression-based (CPI), video-view (CPV), and friend-add (CPF).
Can Display Ads help with brand awareness?
Yes. LY Ads Display Ads are designed to reach very large audiences across LINE and Yahoo! JAPAN, making them suitable for awareness as well as conversion-oriented campaigns.
4.
Support
What help do you provide for new advertisers?
DMFA can support you with account setup, campaign structure, ad format guidance, and launch preparation for both Search Ads and Display Ads, free of charge.
Can you help if we are new to the Japanese market?
Yes. DMFA can help businesses entering Japan understand how LY Ads works, which product to use, and how to structure campaigns for the local market.
Where can I ask a service-related question?
Please contact us via this form, and our team will get back to you as soon as possible.
5.
Account setup
What is a Business ID?
A Business ID is the shared login system used for LY's business and developer management tools. It can be used with a LINE account, a business account with email only, or a Yahoo! JAPAN ID.
How do I get started with LY Ads?
You have to start with creating a Business ID, then setting up the relevant business manager and ad account before submitting campaigns. This can be tricky for overseas clients, DMFA can support you through that process.
Do ads need to pass review before they run?
Yes. It typically takes about 1 to 3 business days, and review applies to ads, keywords, images, videos, and landing pages.