LINE
Japan's leading messaging platform, connecting millions of users every day.
LINE is Japan's most widely used digital platforms, offering messaging, content, and services all within a single app.
From communication to payments and news, LINE plays a central role in how users interact, consume content, and engage with brands.
100+ million active users
Key facts
The scale behind the app
Why LINE is the first place most brands meet a Japanese audience.
Active Users
100 M+
Active users in Japan, reached across messaging, content, and services inside a single app.
One of the most frequently used mobile apps in the country
High daily engagement
Across messaging and content features
Strong reach
Across all age groups
Advertising on LINE
Reach users where they spend their time
Through LY Ads, advertisers can deliver display ads across LINE's ecosystem.
Engage users with visually impactful formats
Target audiences based on interests and behaviour
Build awareness and drive conversions
LINE is particularly effective for:
Brand awareness campaigns
Mobile-first engagement strategies
Product discovery
LINE Official Account
Build Direct Relationships with Your Audience
LINE Official Accounts allow businesses to connect directly with users through the LINE app.
Once users add your brand as a "friend," you can communicate with them through messages, promotions, and updates, creating an ongoing relationship beyond a single ad interaction.
Send direct messages to followers
Share promotions, content, and updates
Build long-term customer engagement
Create a persistent owned audience within LINE
This makes LINE not just an advertising channel, but a platform for customer retention and lifecycle marketing.
Cost-Per-Friend campaigns
Grow Your Audience on LINE
Cost-per-friend (CPF) campaigns are designed to help you increase the number of users who add your LINE Official Account.
Pay only when a user adds your account as a friend
Efficiently build a qualified audience
Turn one-time users into long-term followers
CPF campaigns are a powerful way to establish a direct communication channel with your customers, enabling ongoing engagement and repeat interactions.
We have your details and will reply within one business day.
Please check your connection and try again.