Reports
Knowledge Base
Welcome to our resource hub for insightful industry trend reports focused on Japan. Here, you'll find in-depth analyses covering key sectors like technology, travel, e-commerce, and more.
Our reports are designed to provide a clear understanding of the evolving Japanese market landscape, identifying emerging opportunities and potential shifts.
Retail & Seasonal
Black Friday in Japan
This trend report provides an analysis of Black Friday’s remarkable evolution in Japan from a foreign retail concept to a significant driver of digital commerce growth.
Content overview:
- Market performance & growth;
- Historical timeline & evolution;
- Consumer behaviour analysis;
- Category performance data;
- 2025 consumer insights;
- Senior market opportunity;
- Platform strategy deep-dive;
- 2026 market predictions;
- Strategic implementation guide.
Advertising
LINE Ads
LINE offers a unique opportunity for advertisers in Japan. Download our free media guide to discover the LINE Ads platform – unprecedented demographic reach, vast targeting options, and start advertising today.
This white paper contains an overview of:
- What is LINE?
- LINE user demographics
- LINE vs Other Platforms
- LINE Ads Ad placements
- Bidding types
- Targeting
- Ad formats
- Billing methods
B2B & SaaS
Japanese SaaS Industry Trend Report
This report delves into the key trends, drivers, and segment dynamics shaping the evolving Japanese SaaS market.
Content overview:
- Japanese SaaS industry highlights;
- AI SaaS startup scene;
- Japanese cloud market growth;
- key SaaS growth areas;
- 2025 SaaS trend predictions;
- strategies to advertise SaaS products in Japan;
- 2 x case studies.
Advertising
LINE Official Account
With diverse services and advertising opportunities, LINE Official Account is a powerful marketing tool. Download our free media guide to learn how to reach 97+ million monthly active users and create a loyal fanbase.
What you’ll get:
- What is LINE?;
- LINE user demographics;
- LINE vs other platforms;
- What is LINE Official Account?;
- LINE Official Account main features.
