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Yahoo! JAPAN is more than just a search engine. It is a digital platform customised to the preferences of the Japanese users. People use it to perform online searches, but also check their mail, keep up with the news, shop online, or plan their journeys.
In this blog, we cover everything you need to know about Japan's largest digital platform.
Yahoo! JAPAN is not the American Yahoo!
Yahoo! JAPAN was created by SoftBank, and is strictly in Japanese, made for the Japanese audience. While both share the “Yahoo!” brand, Yahoo! JAPAN is a separate entity from the global Yahoo company.
It operates independently and offers services tailored to the Japanese market. This means the content, features, and user experience differ significantly from the global Yahoo website.
It has over 100 services and many mobile apps such as Yahoo News, Yahoo Shopping, Yahoo Weather, and Yahoo Navigation. In addition, Yahoo! JAPAN offers credit cards as well as Paypay, Japan’s No.1 cashless smartphone payment system.
Yahoo! JAPAN user demographics
With billions of monthly page views, and evenly distributed demographic of users, Yahoo! JAPAN can reach up to 67.7% of PC, and 91% of smartphone users in Japan.
A Nielsen study reveals that Yahoo! JAPAN boasts a massive user base, averaging 83.35 million monthly users in 2024, placing it a close second to Google’s 84.60 million.
Want to learn more?
Read our article where we explore the critical differences between Google and Yahoo! JAPAN, with actionable strategies to help you win in the dual-platform landscape →
Advertising on Yahoo! JAPAN
Since Yahoo! JAPAN is used by a wide demographic of users across multiple touchpoints, advertising on the platform is highly recommended for both B2B and B2C brands.
Yahoo JAPAN uses a single user ID across its services, so it is unnecessary to log into multiple apps. With a single Yahoo JAPAN ID, we track user behaviour across our network of services.
This gives advertisers invaluable insights to create highly targeted, effective ad campaigns.
To learn more about targeting and ad formats, please read our blog here →
Yahoo! JAPAN Media Guide - Free Download
Download our free Yahoo! JAPAN Media Guide to learn more about advertising on Japan's most prominent digital platform.
Yahoo! JAPAN is a powerful marketing tool with diverse services and advertising opportunities.
What’s inside:
- What is Yahoo! JAPAN?
- Yahoo! JAPAN user demographics;
- Why advertise on Yahoo! JAPAN?;
- Yahoo! JAPAN Ads – formats overview;
- Targeting features;
- Start advertising on Yahoo! JAPAN in 3 easy steps.
Start advertising on Yahoo! JAPAN today!
We are part of LINE Yahoo global sales team, and provide our clients with FREE support on Japan's largest platforms.
Whether you are interested in running text, banner or video ads, our team of PPC experts will be able to support you in both English and Japanese from the ad account creation to campaign launch.
Your dedicated bilingual account manager can provide benchmark reports and market insight while working with you to optimise campaigns regularly.
If you need more information, please don’t hesitate to contact us here.
