What is LINE app - Japan's largest platform

Everything you must know about LINE app - Japan's largest social media platform. Reach 95+ million Japanese users and drive brand awareness.

January 13, 2023 · 3 min read

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LINE is one of the fastest-growing mobile messenger app globally, bringing users closer to their friends and loved ones.

App users can enjoy free messages, voice calls, and video calls anytime, anywhere. It is available on smartphones, including iPhones and Android devices, as well as PCs and Macs.

With 95+ million monthly users, or over 75% of the Japanese population, LINE offers a wide range of advertising services, from classic brand awareness and website traffic campaigns to more unique marketing activities like CPF (Cost-Per-Friend) campaigns.

Source: DMFA YouTube

LINE Official Account

LINE Official Account lets companies from large corporations to individual stores create their own dedicated accounts.

There are currently more than 300,000 Official Accounts in Japan covering a wide range of industries.

LINE Official Accounts is a service which allows businesses to contact users while blending in to their daily lives just like using the app to communicate with friends and family. Businesses and stores can use messaging and other features to communicate and build mid-to-long-term relationships with users who friend their Official Account.

With such powerful market penetration, there are several reasons why businesses might want to open an Official Account.

1. Increased visibilityLINE is a popular messaging and social media platform in Japan and other parts of Asia, with millions of users. By opening an Official Account, businesses can increase their visibility and reach a wider audience.

2. Customer engagementLINE allows businesses to communicate with customers directly through the platform, which can be a good way to build relationships and improve customer engagement.

3. MarketingOfficial Accounts allow businesses to send promotional messages and content to users who have followed their account. This can be a good way to drive sales and promote products or services.

4. Customer supportOfficial Accounts can also be used to provide customer support, such as answering questions or addressing concerns. This can improve customer satisfaction and loyalty.

5. Integration with other servicesLINE offers a range of services beyond messaging, such as a payment platform and a customer relationship management system. Businesses can integrate these services with their Official Account to provide a more comprehensive experience for customers.

Brands with LINE Official Accounts in Japan: Tokyo Disneyland, LUSH, Amazon, H.I.S. Travel and CHANEL, shown as phone screenshots

Want to know more?

Read about our LINE Official Account management services here →

LINE Ads Platform

LINE Ads Platform allows advertisers to use the platform's variety of ad format and placements, and run classic digital marketing campaigns, as well as LINE-exclusive activities like CPF (Cost-Per-Friend) or Talk View campaigns.

All businesses willing to advertise on the platform must open an Official Account. Our experts can help you set up the advertising account and manage day-to-day Official Account activities.