Blog

›

News & Trends

Game apps usage in Japan | Whitepaper

This free whitepaper is a report based on DMFA’s research into the usage of game apps in Japan, the third-largest game market.

Table of Contents

One platform, two audiencesHow the reach actually breaks downSearch vs. Display in LY AdsWhat changes for overseas advertisersGetting started

Share

Share on FacebookShare on LinkedInShare on X

Our research of game apps usage in Japan:

This white paper is a report based on DMFA's research into the usage of game apps in Japan, the third-largest game market. Learn about game app trends in Japan, and use those insights to create a marketing strategy for your digital products.

Game app usage – points of analysis:

  • Frequency of play
  • Duration of play
  • Environment of play
  • Important factors when selecting games
  • Motives for downloading games
  • Genres

Thinking about your first campaign in Japan?

As an official LY Ads representative, DMFA helps you open an account, plan campaigns and launch, at no cost.

Book a Free Consultation

Connect With Us

Let's elevate your marketing success together

Book a Free Consultation