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Whitepaper: Japanese Consumer Behaviour

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"Whitepaper: Japanese Consumer Behaviour"

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Learn about Japanese consumer behaviour

Download our white paper on Japanese consumer behaviour, designed to help businesses who want to get a better understanding of the Japanese market. This white paper is a compilation of DMFA’s knowledge of Japanese consumers, what we have learnt through running our customers’ campaigns and how businesses can apply this knowledge to enrich their digital marketing strategy in Japan.


White Paper Highlights

  • An overview of the consumer profile including demographics, purchasing power and behaviour
  • A list of growth markets
  • Consumer trust in businesses and media
  • Effects of COVID-19 on Japanese consumers
  • DMFA case studies
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