The majority of the world’s internet users live in Asia With over 2.5 billion internet users, which amounts to about 55% of all internet users, the Asia Pacific region boasts the highest number of internet users in the world. The…
With the motto “overcoming challenges together”, Yahoo! JAPAN has been analysing their data to better understand the impact COVID-19 has had on Japanese people’s online behaviour. They have shared their findings in an effort to help their advertisers. How have…
Five 2021 trends you should know about digital marketing in Japan It’s an exciting time for digital transformation in Japan, accelerated by the global coronavirus pandemic. With these environmental influences affecting Japanese consumer behaviour, we predict the following trends for…
