LINE Official Account Archives - DIGITAL MARKETING FOR ASIA

Case study: How L’Occitane grew online sales during the pandemic with LINE Ads

26 October 2020
Online Advertising, Social Media Marketing

L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The company has been developing its digital footprint and membership card services using their LINE Official Account. By differentiating between message…

LINE Ads For Businesses - Digital Marketing For Asia

How to use LINE Ads for businesses targeting mobile users in Japan

7 September 2020
Online Advertising, Social Media Marketing

LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 84 million in Japan1. Having a mobile internet user penetration of 90%2, LINE Ads is a great way to target Japanese smartphone users. As a…