Benefits of connected TV advertising
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OTT (over-the-top) marketing delivers advertisements directly to viewers over the internet through streaming media services on platforms like Netflix, Prime Video, TVer, and more.
OTT advertising offers advanced targeting capabilities across various devices, including computers and mobile devices. It allows targeting specific audience segments based on demographics, behavior, and interests.
CTV is a device that is connected to the internet and allows users to access OTT content. While OTT is the method of delivering video content, CTV is the device used to consume the content, such as smart TVs, streaming devices, and gaming consoles.
CTV advertising provides targeted messaging specifically to viewers using connected television devices.
Deliver ads to users who are interested in your products.
Easily change the creatives, delivery times, and frequency.
Reach wide audience across most popular platforms.
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