DOOH advertising stands for “Digital Out-Of-Home” advertising. It refers to the use of digital displays, such as LCD screens, LED billboards, or projection mapping, to deliver targeted advertising messages to audiences in public spaces.
The DOOH market in Japan was valued at USD 1.5 billion in 2022 and is projected to reach USD 5.2 billion by 2027.
Unlike traditional static billboards, DOOH ads can be easily updated and changed, allowing advertisers to deliver dynamic and engaging content. The ads can be programmed to display at specific times of day, in specific locations, and targeted to specific audiences.
DOOH advertising has become increasingly popular in recent years.
With features like dynamic content, high visibility, and measurable results, it can offer several advantages over traditional advertising methods
DOOH advertising can be found in a variety of public spaces, including airports, malls, transportation hubs, and on the sides of buildings.
It is a growing industry, driven by advances in technology, such as programmatic buying, data analytics, and facial recognition, which allow for more targeted and personalized advertising.
DOOH advertising inside taxis is becoming increasingly popular in Japan.
Taxis are frequently utilized by affluent individuals and upper-level executives.
From a B2B perspective, advertising in taxis provides access to decision-makers.
DOOH advertising can be a powerful tool when incorporated into an omnichannel marketing strategy.
Brands can create a cohesive and impactful marketing campaign that reaches customers across multiple touchpoints and provides a seamless and integrated customer experience.
DOOH advertising is more interactive and engaging than traditional advertising methods, as it can incorporate features such as touchscreens and augmented reality.
This type of engagement can be particularly effective in capturing the attention of younger audiences.
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