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DOOH - Digital Out Of Home

DOOH advertising stands for “Digital Out-Of-Home” advertising. It refers to the use of digital displays, such as LCD screens, LED billboards, or projection mapping, to deliver targeted advertising messages to audiences in public spaces.

The DOOH market in Japan was valued at USD 1.5 billion in 2022 and is projected to reach USD 5.2 billion by 2027.

Unlike traditional static billboards, DOOH ads can be easily updated and changed, allowing advertisers to deliver dynamic and engaging content. The ads can be programmed to display at specific times of day, in specific locations, and targeted to specific audiences.

Discuss DOOH opportunities

Why DOOH?

DOOH advertising has become increasingly popular in recent years.
With features like dynamic content, high visibility, and measurable results, it can offer several advantages over traditional advertising methods

Questions?

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