A complete guide to social media in Japan
In this guide, we introduce today’s most popular social media platforms in Japan and advise best online marketing practises for each platform.
The impact of the COVID-19 pandemic on advertisers in Japan
The topic on everyone’s mind today is the coronavirus impact and how we can adapt to this new normal. As an online marketer running digital campaigns in the COVID-19 era we must regularly ask ourselves, what is working and what…
Why LINE is the most popular messenger app in Japan
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 84 million Japanese users1. There are several reasons behind its success, including its unique animated stickers and other integrated services. Unlike WhatsApp,…
A beginner’s guide to the Japanese PPC market
Are you new to the digital advertising scene in Japan? Thinking about promoting your business in the far east but don’t know where to begin? To help you get started, we’ve put together a quick guide to the Japanese PPC…