Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends…
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million Japanese users1. There are several reasons behind its success, including its unique animated stickers. Unlike WhatsApp, its Western counterpart, LINE…
Most companies looking to advertise their product or service across APAC have seen success in another market first. However, the strategy that works in one nation may not do so well in another. In this article we look at why…
The majority of the world’s internet users live in Asia With over 2.5 billion internet users, which amounts to about 55% of all internet users, the Asia Pacific region boasts the highest number of internet users in the world. The…
Save the date! It’s now 2022, and there are many fantastic digital marketing events to look forward to. From ecommerce and marketing technology to content marketing and AI, there is a whole host of industry-focused events to choose from. Whether…
What is PPC? PPC (or pay-per-click) is an advertising model which drives traffic to a website. When an advert is clicked, and only when the advert is clicked, the advertiser pays the publisher a fee. The most common forms of…
Creating content across APAC For any modern business looking to generate sales, content is an excellent tool. This is true no matter where you are in the world. For example - in digital marketing - website content can raise your…
Japan has the 4th largest ecommerce market in the world, behind China, the US, and the UK. It has continued to grow every year, with demand only growing since the start of the pandemic. With more people buying and selling…
Search engine market share across APAC’s top internet users Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…
Social media usage across APAC Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…
With many strong national economies in Asia, there has never been a better time to find customers in the region. However, not all agencies will have the right skillset, personnel and experience necessary to help businesses succeed. In this article…
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2…
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2…
The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication channels since 2013. *For previous coverage, click here (in Japanese). They currently have over 33 million friends on LINE. With…
In Japan, luxury sells The luxury market in Japan is undoubtedly massive. It is the third largest luxury goods market globally1, after the U.S. and China, and to put it into perspective, almost a quarter of all LVMH’s physical stores…
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…
As of this year, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2 per cent, according to a 2020 report by JP Morgan. Since the COVID-19 pandemic began in…
What is LINE Japan? Boasting over 88 million monthly active users, LINE is the most popular social media app in Japan. In comparison, there are 45 million MAU on Twitter, 33 million on Instagram, and 26 million on Facebook1. Beyond…
Ecommerce is a steadily growing industry in Japan. It has a projected growth rate of 6.24%1, and is the 4th largest ecommerce market in the world2 behind China, the U.S., and the U.K. Given that the ecommerce B2C market in…
If you are promoting your B2C business in Japan, or on the verge of doing so, then LINE Japan may be the best way for you to grow your audience there. There are many different ways that companies can use…
Did you know that thanks to recent digital transformation trends in Japan, cross-border ecommerce has huge potential in the Japanese market? If you are an overseas seller looking for a new market, here are some key trends and predictions to…
Are you interested in advertising your product or service on LINE Japan and are wondering what type of metrics are available for measuring results? We will help to break down the LINE Ads platform and how you can analyse your…
As the world became more digital in 2020 due to the COVID-19 pandemic, Japan’s ecommerce market saw a surge in sales as the Japanese stayed home and avoided brick and mortar stores. According to GlobalData, 2020 growth predictions for ecommerce…
Wondering what more you can do for customer growth in Japan? If you haven’t tried LINE Japan advertising yet, Japanese and international brands have been using it to significantly grow their business. In this article, we will showcase how Vitabrid,…