The landscape of social channels: Google, Yahoo! JAPAN, LINE, Facebook and others Are you looking for guidance on online advertising campaigns specific to the Japanese market? For many western businesses, their main digital platforms most likely include Google and Facebook.…
We have previously introduced the importance of research and knowing your target audience before promoting your business in the Japanese market. Now you’re ready to build user personas for your online ad campaigns in Japan, but are you unsure of…
Are you looking for an agency to help you launch your business in Japan? In the current economic climate across the globe, the Japanese market is looking very attractive for foreign companies. Not as hard hit by the COVID-19 pandemic…
Video trends in Japan On Yahoo! JAPAN, video content is increasingly popular, and as shown in the figure below, the number of views, the number of unique browsers (UB), and the length of time spent watching video content is increasing…
Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google is the search engine king. While this may be true in the Western world, it’s not necessarily the case in…
With the motto “overcoming challenges together”, Yahoo! JAPAN has been analysing their data to better understand the impact COVID-19 has had on Japanese people’s online behaviour. They have shared their findings in an effort to help their advertisers. How have…
UI/UX formats for the three biggest social media platforms in Japan Do you know exactly what type of content works well on which social media platform in Japan? For successful social media management, it is important to understand where to…
Five 2021 trends you should know about digital marketing in Japan It’s an exciting time for digital transformation in Japan, accelerated by the global coronavirus pandemic. With these environmental influences affecting Japanese consumer behaviour, we predict the following trends for…
All marketers should have a marketing calendar to help plan and execute content. Moreover, every market should have its own calendar since different countries have different holidays and seasons depending on the region. For those promoting their business in the…
Is it your first time running ads on Yahoo! JAPAN, Japan’s most popular portal website with 84 billion page views a month? Then do not fret, as we’re here to support you – for free. Although if we worked with…
This is a translation of an article published on the LINE for Business website. The original Japanese article can be found here. The company behind many popular game titles such as "Gyakuten Othellonia" (逆転オセロニア) is DeNA (pronounced “dee-en-ei”), a Japanese…
Entering a new market can be a daunting task if you’ve never done it before. Especially when it’s a completely different continent where you don’t speak the language! Any new market is challenging to break into. However, if you follow…
As well as in many other countries, video ads are crucial for marketing in Japan. As you can imagine, our clients often ask us what kind of videos are more effective on Yahoo! JAPAN. Japan’s no.1 web platform has been…
Have you ever heard of search lift? Search lift is a metric that measures how many searches for your target keywords are increasing as a result of your advertising. Yahoo! JAPAN has been offering a search lift product since February…
L'Occitane, is a lifestyle cosmetics manufacturing brand operating with great success in the Japanese market as L'Occitane Japan, Inc. The company has been developing its digital footprint and membership card services using their LINE Official Account. By differentiating between message…
Facebook is the world’s largest social media platform with over 2.45 billion monthly active users globally. But does this popularity apply to Japan? The most popular social media platforms differ by country, and in Japan, Facebook is not even in…
Many people associate Yahoo! JAPAN with Yahoo Inc., however they are separate entities. Whereas Yahoo Inc. has been slowing in popularity in recent years, Yahoo! JAPAN is incredibly popular. In Japan, Google is the search engine King, but Yahoo! JAPAN…
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media-focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends surrounding…
The UK says its free trade agreement will boost digital and creative industries. Japan hopes it will bring more supplies of British delicacies, such as Scottish shortbread. By Duncan Bartlett When Joseph Walker first opened a bakery in Scotland in…
There are a handful of common mistakes many digital marketers make when creating, translating, or distributing ad content in a foreign language – in this instance, Japanese. As a Japanese digital marketing agency, we’ve seen it all, and wanted to…
LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 84 million in Japan1. Having a mobile internet user penetration of 90%2, LINE Ads is a great way to target Japanese smartphone users. As a…
Did you know that Japan is one of just a few countries in the world where Google does not have 90% of the search engine market share? If you’ve done some research already, you know that Yahoo! JAPAN is Japan’s…
