There are a handful of common mistakes many digital marketers make when creating, translating, or distributing ad content in a foreign language – in this instance, Japanese. As a Japanese digital marketing agency, we’ve seen it all, and wanted to…
LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 84 million in Japan1. Having a mobile internet user penetration of 90%2, LINE Ads is a great way to target Japanese smartphone users. As a…
Did you know that Japan is one of just a few countries in the world where Google does not have 90% of the search engine market share? If you’ve done some research already, you know that Yahoo! JAPAN is Japan’s…
The topic on everyone’s mind today is the coronavirus impact and how we can adapt to this new normal. As an online marketer running digital campaigns in the COVID-19 era we must regularly ask ourselves, what is working and what…
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 84 million Japanese users1. There are several reasons behind its success, including its unique animated stickers and other integrated services. Unlike WhatsApp,…
Are you new to the digital advertising scene in Japan? Thinking about promoting your business in the far east but don’t know where to begin? To help you get started, we’ve put together a quick guide to the Japanese PPC…