Do you have a business you would like to promote in Japan? If your goal is to effectively reach the Japanese audience, then advertising on LINE Japan may be the best solution for you. There are several ways foreign companies…
Thanks to technology, it is now possible to purchase products and services online. In fact, in Japan, the number of e-commerce sites and businesses is increasing each year. It is also predicted that more businesses will rely solely on online…
When running ads on LINE, the creative plays an important role. This article highlights the features of ‘small image’ ads, a type of ad format available on LINE Ads. What are small image ads? There are a number of places…
For years, Japan was primarily a cash economy. People preferred physical banknotes over cashless transactions. In fact, back in 2021 cashless payments were just 15.1% of total transactions and only rising slowly1. Comparatively, in the UK this statistic was 27%…
Before you can use LINE for advertising, your account and connected assets go through a rigorous review process.This includes not only ads and their content (text & creatives) but also the account itself. In this article we have a look…
There are certain industries and services which cannot place advertisements on the LINE Ads platform. In such cases, opening an advertising account may not be permitted, or the account may be suspended, and the contract can get terminated. In the…
In the field of digital marketing, nothing ever stays still. Broad trends move with the market like an invisible hand guides it and micro trends are born each and every day. This year has been as interesting as ever in…
Waqoo Inc is a direct to consumer cosmetics company. Their main brand, Hada Nature, includes skincare, makeup, and haircare products. Waqoo started running LINE marketing campaigns for Hada Nature in September 2018, creating successful video advertisements. We spoke with Torayu…
LINE, a digital messaging platform, is a great way to advertise in Japan. With over 92 million monthly active users, LINE is a marketing powerhouse that offers a large selection of advertising tools to boot. It can boost brand awareness…
The fashion industry is known for its fierce competition and ever-changing trends. Just like with any other industry, apparel brands use web advertising to attract customers. The relatively easy set-up and lower costs make online advertising a great option. In…
In order to improve the results of LINE Ads, it is important to create visuals that engage the users and make them want to click through. Whether you are preparing your own creatives or outsource those from an external agency…
Japanese seasonal strategy Creating a marketing strategy that works well throughout the year requires marketers to consider multiple factors. For example, in Japan, there are a variety of seasonal events as well as cultural nuances to the celebration of holidays…
Designing creatives that make people want to click your ad is crucial to improving your LINE Ads campaigns and generating better results. This blog is dedicated to those who have little experience in design and creative production. We will cover…
Search Engines in Japan When we access the internet to solve a problem, more often than not we use a search engine to find the business that offers us a solution. Across the world there is one dominant business in…
LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 90 million in Japan1. LINE Ads is a great way to target Japanese smartphone users. As a super app, LINE has some great features including…
SABON Japan Inc. SABON Japan (SABON) offers a variety of natural body and hair care products. It opened its LINE Official Account in 2019, and regards LINE as the cornerstone of its customer relationship management (CRM) strategy. It focuses on…
About LINE Ads LINE, Japan’s most popular messaging app, was founded in 2011 and now has over 90 million monthly active users in Japan. This equates to approximately 70% of the entire population. Globally, there are around 189 million users,…
If you are considering advertising online in Japan, Yahoo! JAPAN has probably come up in your research. One of Japan’s most popular sites, Yahoo! JAPAN is a ubiquitous part of Japanese society. The rise in gaming, both on PC and…
Digital strategy & planning is pivotal Having a marketing strategy - and with it a marketing plan - is essential when promoting your business in any market worldwide. But imagine trying to create a digital advertising campaign from scratch in…
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends…
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million Japanese users1. There are several reasons behind its success, including its unique animated stickers. Unlike WhatsApp, its Western counterpart, LINE…
Most companies looking to advertise their product or service across APAC have seen success in another market first. However, the strategy that works in one nation may not do so well in another. In this article we look at why…
The majority of the world’s internet users live in Asia With over 2.5 billion internet users, which amounts to about 55% of all internet users, the Asia Pacific region boasts the highest number of internet users in the world. The…
Save the date! It’s now 2022, and there are many fantastic digital marketing events to look forward to. From ecommerce and marketing technology to content marketing and AI, there is a whole host of industry-focused events to choose from. Whether…
