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5 Digital Marketing Trends In APAC For 2022

5 Digital Marketing Trends in APAC for 2022

The majority of the world’s internet users live in Asia  With over 2.5 billion internet users, which amounts to about 55% of all internet users, the Asia Pacific region boasts the highest number of internet users in the world. The…

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The Top 10 digital marketing events in APAC

Save the date! It’s now 2022, and there are many fantastic digital marketing events to look forward to. From ecommerce and marketing technology to content marketing and AI, there is a whole host of industry-focused events to choose from. Whether…

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Do’s & Don’ts for PPC across APAC

What is PPC? PPC (or pay-per-click) is an advertising model which drives traffic to a website. When an advert is clicked, and only when the advert is clicked, the advertiser pays the publisher a fee. The most common forms of…

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The Most Popular Search Engines Across APAC

Search engine market share across APAC’s top internet users  Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…

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The Most Popular Social Media Platforms Across APAC

The Most Popular Social Media Platforms Across APAC

Social media usage across APAC  Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…

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Top 6 Ecommerce Platforms In Japan

Top 6 Ecommerce Platforms in Japan

Ecommerce is a steadily growing industry in Japan. It has a projected growth rate of 6.24%1, and is the 4th largest ecommerce market in the world2 behind China, the U.S., and the U.K. Given that the ecommerce B2C market in…

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