Wondering what more you can do for customer growth in Japan? If you haven’t tried LINE Japan advertising yet, Japanese and international brands have been using it to significantly grow their business. In this article, we will showcase how Vitabrid,…
Since March 2021, Yahoo! JAPAN has completely switched over to the new auction-type display ads and are no longer offering YDN display ads. Unlike Yahoo! JAPAN search ads’ UX and UI, the new ad management portal for display ads has…
Are you planning on selling your consumer product online in Japan? Do you know exactly what is necessary for a successful B2C ecommerce strategy in the Japanese market? Although there are some hurdles that overseas retailers need to overcome in…
If you are considering online advertising in Japan, you may have come across LINE Japan and wondered how it compares to other social media platforms in Japan. LINE is Japan’s no.1 messaging app with 86 million MAU (monthly active users).…
All marketers should have a marketing calendar to help plan and execute content. Moreover, every market should have its own calendar since different countries have different holidays and seasons depending on the region. For those promoting their business in the…
Do you have a business you would like to promote in Japan? If your goal is to effectively reach the Japanese audience, then advertising on LINE Japan may be the best solution for you. There are several ways foreign companies…
If you are a B2B business looking to enter the Japanese market, there is so much more to do than simply translating your website into Japanese. In fact, we prepared a checklist on successful Japanese market entry, which is not…
Most companies looking to market their product or service in Japan have seen success in another market first. If you are one of those businesses, here are some tips on how to tweak your existing marketing and promotions plan for…
If you are thinking about entering the Japanese market with your business, it is essential to conduct market research as part of your marketing plan and strategy. In fact, it’s on our list of things you should know before launching…
Do you have a business you would like to start promoting in Japan? Whether your business is B2C, B2B or D2C, the same principles apply when preparing to enter Japanese market. In this guide, we will look at what you…
Japan is the world’s fourth largest ecommerce market Did you know that Japan is the fourth largest ecommerce market in the world and second largest in Asia? With the COVID-19 pandemic in Japan pushing stay-at-home consumers to purchase online, we…
Here we will share Yahoo! JAPAN’s recommended methods for optimising your PPC campaign budget. You can find the original article in Japanese here. Yahoo! JAPAN is Japan’s no.1 web portal with 79 billion page views a month1. Furthermore, it’s Japan’s…
When creating your online marketing strategy for the Japanese market, it is important to know how people use different social media platforms. Your understanding of this will greatly shape and change the outcome of your digital campaigns. We have previously…
Are you ready to enter the Japanese market? Historically, Japan has posed both exciting opportunities and challenges for foreign companies. If businesses take the right measures before launching in Japan, they can better equip themselves with the tools and expertise…
You may have found our beginner’s guide to the Japanese PPC market and are now ready to start advertising on Yahoo! JAPAN. It’s most likely a new platform for you so you may be worried about having to navigate through…
What we have learnt during the COVID-19 pandemic is that our online-based clients fared very well, especially those in the software industry. A client of ours managed to increase website visits using an advertising medium that is traditionally ignored by…
The Japanese market poses a great opportunity for many foreign companies wanting to grow their business overseas – especially those in the tech industry. In fact, the first trade agreement signed by the UK government post-Brexit was with Japan, which…
The auction-type display ads, which Yahoo! JAPAN began offering to all advertisers in July 2020, maximises ad performance through optimised ad delivery. This article introduces the features of the new auction-type Yahoo! JAPAN Display Advertising, which has increased the efficiency…
Here we will share Yahoo! JAPAN’s recommended methods for improving your search advertising performance. You can find the original article in Japanese here. Yahoo! JAPAN is Japan’s no.1 web portal with 79 billion page views a month1. Furthermore, it’s Japan’s…
The landscape of social channels: Google, Yahoo! JAPAN, LINE, Facebook and others Are you looking for guidance on online advertising campaigns specific to the Japanese market? For many western businesses, their main digital platforms most likely include Google and Facebook.…
We have previously introduced the importance of research and knowing your target audience before promoting your business in the Japanese market. Now you’re ready to build user personas for your online ad campaigns in Japan, but are you unsure of…
Are you looking for an agency to help you launch your business in Japan? In the current economic climate across the globe, the Japanese market is looking very attractive for foreign companies. Not as hard hit by the COVID-19 pandemic…
Video trends in Japan On Yahoo! JAPAN, video content is increasingly popular, and as shown in the figure below, the number of views, the number of unique browsers (UB), and the length of time spent watching video content is increasing…
Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google is the search engine king. While this may be true in the Western world, it’s not necessarily the case in…