In order to improve the results of LINE Ads, it is important to create visuals that engage the users and make them want to click through. Whether you are preparing your own creatives or outsource those from an external agency…
Japanese seasonal strategy Creating a marketing strategy that works well throughout the year requires marketers to consider multiple factors. For example, in Japan, there are a variety of seasonal events as well as cultural nuances to the celebration of holidays…
Designing creatives that make people want to click your ad is crucial to improving your LINE Ads campaigns and generating better results. This blog is dedicated to those who have little experience in design and creative production. We will cover…
Search Engines in Japan When we access the internet to solve a problem, more often than not we use a search engine to find the business that offers us a solution. Across the world there is one dominant business in…
LINE is the WhatsApp and WeChat of Japan, with an attractive user base of over 90 million in Japan1. LINE Ads is a great way to target Japanese smartphone users. As a super app, LINE has some great features including…
SABON Japan Inc. SABON Japan (SABON) offers a variety of natural body and hair care products. It opened its LINE Official Account in 2019, and regards LINE as the cornerstone of its customer relationship management (CRM) strategy. It focuses on…
About LINE Ads LINE, Japan’s most popular messaging app, was founded in 2011 and now has over 90 million monthly active users in Japan. This equates to approximately 70% of the entire population. Globally, there are around 189 million users,…
If you are considering advertising online in Japan, Yahoo! JAPAN has probably come up in your research. One of Japan’s most popular sites, Yahoo! JAPAN is a ubiquitous part of Japanese society. The rise in gaming, both on PC and…
Digital strategy & planning is pivotal Having a marketing strategy - and with it a marketing plan - is essential when promoting your business in any market worldwide. But imagine trying to create a digital advertising campaign from scratch in…
Are you thinking about running online advertising campaigns to promote your business in Japan? The once traditional-media focused nation has been seeing a dramatic shift to digital over the past few years. In this article, we compiled the latest trends…
For those not familiar with the Japanese market, LINE is the no.1 messenger app in Japan with over 90 million Japanese users1. There are several reasons behind its success, including its unique animated stickers. Unlike WhatsApp, its Western counterpart, LINE…
Most companies looking to advertise their product or service across APAC have seen success in another market first. However, the strategy that works in one nation may not do so well in another. In this article we look at why…
The majority of the world’s internet users live in Asia With over 2.5 billion internet users, which amounts to about 55% of all internet users, the Asia Pacific region boasts the highest number of internet users in the world. The…
Save the date! It’s now 2022, and there are many fantastic digital marketing events to look forward to. From ecommerce and marketing technology to content marketing and AI, there is a whole host of industry-focused events to choose from. Whether…
What is PPC? PPC (or pay-per-click) is an advertising model which drives traffic to a website. When an advert is clicked, and only when the advert is clicked, the advertiser pays the publisher a fee. The most common forms of…
Creating content across APAC For any modern business looking to generate sales, content is an excellent tool. This is true no matter where you are in the world. For example - in digital marketing - website content can raise your…
Japan has the 4th largest ecommerce market in the world, behind China, the US, and the UK. It has continued to grow every year, with demand only growing since the start of the pandemic. With more people buying and selling…
Search engine market share across APAC’s top internet users Google may be the default search engine in the West, but usage looks different around the world. In particular, the most popular search engines in Asia vary widely depending on the…
Social media usage across APAC Social media is widely used throughout the APAC region. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, usage in this region…
With many strong national economies in Asia, there has never been a better time to find customers in the region. However, not all agencies will have the right skillset, personnel and experience necessary to help businesses succeed. In this article…
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2…
Japan has the 4th largest ecommerce market in the world1 behind China, the U.S., and the U.K. As of 2021, Japan’s ecommerce market is set to be worth $150.1 billion (£105.7 billion), with a compound annual growth rate of 6.2…
The beauty brand ORBIS, founded in 1987, have been using their LINE Official Account as one of their key communication channels since 2013. *For previous coverage, click here (in Japanese). They currently have over 33 million friends on LINE. With…
In Japan, luxury sells The luxury market in Japan is undoubtedly massive. It is the third largest luxury goods market globally1, after the U.S. and China, and to put it into perspective, almost a quarter of all LVMH’s physical stores…