Video trends in Japan On Yahoo! JAPAN, video content is increasingly popular, and as shown in the figure below, the number of views, the number of unique browsers (UB), and the length of time spent watching video content is increasing…
Why Yahoo! JAPAN is important for B2B companies When it comes to PPC advertising and SEO, we all know Google is the search engine king. While this may be true in the Western world, it’s not necessarily the case in…
With the motto “overcoming challenges together”, Yahoo! JAPAN has been analysing their data to better understand the impact COVID-19 has had on Japanese people’s online behaviour. They have shared their findings in an effort to help their advertisers. How have…
UI/UX formats for the three biggest social media platforms in Japan Do you know exactly what type of content works well on which social media platform in Japan? For successful social media management, it is important to understand where to…
Five 2021 trends you should know about digital marketing in Japan It’s an exciting time for digital transformation in Japan, accelerated by the global coronavirus pandemic. With these environmental influences affecting Japanese consumer behaviour, we predict the following trends for…